Bow Wow, Soulja Boy, Game’s VIP Access Hook-Ups Explained, “We Give It To Them Because…”

Bow Wow, Soulja Boy, Game’s VIP Access Hook-Ups Explained, “We Give It To Them Because…”

With recent buzz about rap stars like Game, Soulja Boy, Bow Wow and Snoop Dogg getting their hands on some exclusive VIP NCAA Football 12 video game packages, SOHH hit up the game’s EA Sports designer Alex Howell to find out what’s up.

Howell said the company’s decision to hook up select celebrities is based on artists who really appreciate their brand.

“The idea behind it is we have an amazing product every year and we have a lot of people who love our games,” Howell told SOHH. “We try to reach out to, not necessarily our mega fans, but those that are out in the spotlight that appreciate college football and we want to give them what they like. For all of the pro athletes that get our packages and everyone in the media and all the celebrities that get them, we give it to them because we want them to know that we care about them and that we like them sharing our product.” (SOHH)

He also said the VIP packages are motivated to provide artists something to get their hands on while traveling cross country on tour.

“It’s something especially if you’re an artist and you’re traveling on the bus and on tours, what are you doing most of the time? You’re going to be on the bus, cramped up and you’re going to be playing video games all the time,” Howell added. “So to have them with our awesome package, it just shows how we want to reach out to celebrities and media as a whole. We love our games and want everybody to enjoy them just as much as we do.” (SOHH)

Last month, West Coast rapper Game tweeted about getting hooked up with the VIP package.

“Back on my #EAVIP tip.@EAncaafootballgot me over here feeling like a #Winner,” he tweeted June 30th. (Game’s Twitter)

Details on the special VIP package contents were unveiled around early July.

In support of NCAA FOOTBALL 12’s release on July 12th, EA SPORTS hooked up an exclusive group of celebrities and athletes with some fresh EA VIP kits. Each EA VIP’s kit was made up of genuine football material and customized with their alma mater’s logo painted on the astro turf which included a custom IPAD 2, EA SPORTS Astro A40 Headsets, and of course the much coveted NCAA FOOTBALL 12 before it’s official release date on July 12th. (Press Release)

Check out footage from NCAA Football 12 below:

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