Cash Money Records’ Bow Wow has decided to keep fans panting like dogs in heat, as he recently announced that his first solo album under Birdman‘s watch will not drop until early December.
Breaking the news via his online blog, Bow Wow promised that this latest release date change would be the last.
“Letter to my fans: What up tho? me working hard as ever on this “Underrated Album”. So how do i say this with out making my fans some what a lil upset.. well i guess i cant right? but naw on the real im happy to announce the last and final release date on Underrated. New date will be DECEMBER 6TH. Reason being is mixing plus clearances for the records. Typical (Business Sh*t) no biggie. This album is more important to me than anything. For the last 2 years i have been working on this album since the day i signed. Even while working on “Lottery Ticket” and “Madea’s Big Happy Family”. I want this to be perfect not just for myself but for yall as well. No im not tryna build hype i believe the hype will build as we get closer to December and if you ask me the hype is already building.” [sic] (Bow Wow Underrated Blog)
He also said he’s established a pattern of dropping music for retail during the later parts of the year.
“I’ve always been a december 4th qtr artist. Just about all my albums dropped in december so this is nothing to us. Look at it this way, Im trying to perfect something for my fans. When you going into a store and buy my sh*t, i want to make sure its worth your dollar. This is my van gogh my basquiat. Its my art. I now have the time to give yall way more material and videos than before. Because of the distance between now and December, i’ll have one of the biggest album roll outs in my career. I have time to drop 2 singles before my album comes out as well as videos. Even ones off “Greenlight 4″ i now can successfully deliver the “Batman” and “Boy or girl” videos prior to my singles off Underrated and album release. Ive worked with everybody yall on this mafuka. My label mate and homie Lil Wayne Chris Brown The Game Snoop Dogg Fabolous Meek Mill Bone Thugs n Harmony plus more… So once again dont be upset look at it like this is for yall, so yall can get what yall been waiting for for so long and thats that new hot “Bowizzle” sh*t.” [sic] (Bow Wow Underrated Blog)
Last week, Bow Wow spoke on wat motivated him to title his latest album Underrated.
“Well it’s how I feel. Me, I look at things and ask questions like ‘What will a XXL cover be like?’ I be seeing the cover with rappers that have never sold records or ever went gold in they entire careers; but have gotten like three covers and I’m looking like how the h*ll?! I sold 12 million albums went on six tours, sold out Madison Square Garden seven times, and how the h*ll I don’t get no XXL cover? Every time I reach out they always got something [to] say on why. Are you basing it off skill? Cause I know some of these n*ggas can’t rap better than me, at the end of the day what are you basing it off? I don’t get that nod like I should get, but we gon’ get it this time even if we got to take it!” (The Urban Daily)
He previously opened up about what fans could expect from the LP.
“This album will be my most personal and probably most controversial because of the title,” Bow said in an interview. “Some might hate on it, but it’s true. It’s going to make people understand why I’m feeling like that. I haven’t announced the title, but I pretty much have it confirmed in my head…There’s a certain perception of me. But I’m ready to open up and give the world all of me. I had to sacrifice acting up an image that I never wanted in the first place, and I did it because it was the only situation that was going to put my mother in the right place and take care of my family. But it doesn’t feel good doing sh*t that you don’t really feel good about. I never felt like I could be me. Now, I’m ready to say if you don’t like it, than you don’t like me.” (VIBE)
Bow Wow’s last solo album, New Jack City II, dropped in 2009.
Check out some recent Bow Wow footage below: