Beyoncé & Jay-Z Start Banking On Blue Ivy Carter

Beyoncé & Jay-Z Start Banking On Blue Ivy Carter

Grammy-winning couple Beyoncé Knowles-Carter and Jay-Z are reportedly in the process of having their one-year-old daughter Blue Ivy Carter‘s name trademarked.

Although speculation started a few months ago, details on the actual process have sprouted online this weekend.

Beyonce and Jay-Z sure know how to create and protect a brand. The superstars are in the process of getting their daughter’s name, Blue Ivy Carter, trademarked. The application filed with the U.S. Patent and Trademark Office obtained by RumorFix, asks to trademark the unique name for cosmetics, skin care products, lotion, eyeglasses, baby strollers, scrunchies, key rings, playing cards, video games and dozens of other uses. The couple has three years to prove they are indeed using the “Blue Ivy” name for products. (RumorFix)

Back in October, rumors of the couple having a trademark demand denied flooded the Internet.

Beyonce and Jay Z didn’t want anyone benefitting financially off their kid’s name. They were planning to launch a line of Blue Ivy dolls, t-shirts and coffee mugs and they didn’t want any competition. But the NY patent office sided with a wedding planner who had the Blue Ivy name before Beyonce and Jay Z thought of it. Beyonce and Jay Z filed an application with the U.S. Patent and Trademark office shortly after Blue Ivy was born in January. They filed the application after two complete strangers tried to trademark Blue Ivy’s name. But Veronica Alexander, who owns Blue Ivy Events planning, worried that the entertainment titans would affect her business if they succeeded in patenting the Blue Ivy name. So Alexander filed her own trademark application. “My company had been called Blue Ivy since 2008,” said Alexander, 32. “I came up with the name, and if they had won — my business could have been restricted.” Alexandra, of Boston, MA, says she has no hard feelings toward Beyonce or Jay Z — and she proved it by posting their photo on her website. Alexander is enjoying increased business since Beyonce and Jay Z announced the name of their baby. (Sandra Rose)

Grammy-winning singer The-Dream recently talked about the impact Blue Ivy has had on Young Hov’s life since her birth last year.

It’s possible that being a dad would soften the man who once stuck up a rival drug dealer on “Friend or Foe” or who thumbed his nose at New York’s district attorney on “Izzo,” right? “Nah, I think he’s gotten a little bit more gritty,” The-Dream said of his pal Hov when he sat down on “RapFix Live” Wednesday. The singer/songwriter and producer has been in the studio with Jay doing “a little something,” he said without divulging much else. There’s been rumblings of a 12th solo LP, but nothing has been confirmed — and certainly not by The-Dream. (MTV)

Back in 2012, Jigga gushed over the thought of spoiling his daughter throughout her teenage years.

At the last minute, I remembered to ask after his family, “Oh, my family’s amazing.” And the baby? “She’s four months.” Marcy raised me, and whether right or wrong/Streets gave me all I write in the song. But what will TriBeCa give Blue? “I actually thought about that more before she was born. Once she got here I’ve been in shock until maybe last week?” Her childhood won’t be like his, and this fact he takes in his stride. “We would fight each other. My brother would beat me up,” he says, but it was all in preparation for the outside. “I was going to have to fight, I was going to have to go through some things, and they were preparing me.” He smiles: “She doesn’t have to be tough. She has to love herself, she has to know who she is, she has to be respectful, and be a moral person.” It’s a new day. (New York Times)

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