Beanie Sigel, Freeway, Gillie Da Kid and more have linked with Nike to provide fans with an upcoming “Brotherly Love Concert” in Philadelphia next week.
Presented by Nike’s All Conditions Gear (ACG) shoe brand, the Philly-bred emcees will unite to show local fans their commitment to working together despite prior rap beefs in the past.
“ACG’s are the official hood boots and I support what they do in the community,” Sigel said in a statement. “I had an idea to put everyone together in one building and on one stage to start a movement here in Philly and promote unity.”
The free event will also showcase Philly stars like Reed Dollas, Joey Jahad and E-Ness as Beans uses the concert to shed light on his hometown’s talent.
“I want to concentrate on the artist now, as I push my own label here in Philly,” he added. “I want State Property Records to be the vehicle to put them on, so they don’t have to go to New York.”
The “Brotherly Love Concert” is scheduled to take place Thursday, December 11 at 5 p.m. in Philadelphia’s Filmore venue.