Rocawear founder Damon “Dame” Dash and Jay Z should be proud as “Basketball Wives” Draya Michele proves the clothing line they built in the late 1990’s isn’t just for men in its new fall/winter campaign.
The reality television hottie’s Rocawear photos have started to circulate online this week.
The 2013 Fall/Holiday lookbook was shot with one of the hottest chicks in the game…Draya Michele. Rocawear’s Fall and Holiday Collections feature color palettes and silhouettes that bring out your best features. It was amazing to work with Draya on highlighting some of the key pieces from the Men’s and Women’s product lines. Check out a few of the fresh shots from the shoot and the behind the scenes video… #Roc4Life (Rocawear)
Draya has spoken out on being chosen to represent the iconic fashion line.
“This is the first time that I’m the face for anything, so being that Rocawear wanted to work with me is like, an honor. The company is going somewhere. It’s back. I feel like they’ve brought the company back and I’m here to help. If I like it then I feel like everybody else will like it, too. It’s always a very young company so for girls my age and even younger than me, this is the kind of clothes that we like to wear.” (Necole Bitchie)
She also credited this rare opportunity as giving her a chance to learn from the best.
“I started my clothing line last year and I wanted to release around Christmas. I had no idea it was going to be as big as it was. Now that I’ve grown, I know the right ways to do stuff now and that’s why it’s a great opportunity to get to work with Rocawear because I can follow behind the pros who have been doing this for so many years. It’s amazing.” (Necole Bitchie)
Coincidentally, Rocawear found itself making some legal headlines after being sued earlier in the summer.
Jay Z and Rocawear have no business plastering the phrase “Hood Love” all over t-shirts … so says the pissed off company that owns the phrase and is now suing the pants off Jigga’s clothing label. HoodLove, LLC — a for-profit company dedicated to improving poverty stricken communities — filed the lawsuit against ROC Apparel Group earlier this month … over one specific shirt in the Rocawear line, which reads HoodLove in giant letters. HoodLove says it’s owned the trademark since 2006 — and claims Jay’s company came along and started making a buck … confusing the public, and trading off their good name. It’s not clear how much cash Rocawear’s made off the shirts, but HoodLove is suing for the profits … and also wants the apparel yanked from stores. (TMZ)
Check out some behind the scenes footage: