Diddy Gives Up The Benjamins In Radio Contest

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written by Anthony Roberts

Wednesday - November 15, 2006

After giving listeners a chance to win $1,000 three times per day, one lucky Hot 97 listener will now have the opportunity to win $97,000 straight out of Diddy's pocket.

The "Diddy's Dough" contest is sponsored by the New York radio station and will take place at the mogul's Justin's restaurant on W. 21st Street tomorrow (November 16). The contest will see one winner receiving the large sum of cash with Diddy himself on hand for the payday.

As previously reported by SOHH, in addition to shelling out large sums of cash, Diddy recently signed on to be represented by Violator Management with Violator CEO Chris Lighty acting as Diddy's personal manager. As part of their agreement, Violator will direct Diddy's music career and oversee new brand ventures with intentions of expanding the label exec's reach and influence.

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