Cyrus Langhorne
Mega technology company Apple reportedly has plans to relaunch Beats Music as a streaming app on all iPhones next spring.
According to reports, the launch is set to go down in March.
The bundling is expected as early as March 2015 — little more than a year after the service first launched — according to unnamed sources contacted by the Financial Times. The news isn’t surprising to industry forecasters, or those who have been following the story since Beats was acquired by Apple in May. It was largely expected that Apple would, as it was with many of its native applications (remember Mapsgate?), at some point force users to keep the Beats Music app on their devices. (Billboard)
Check out these additional Beats Music details right here…
Recent reports claimed Beats Music would receive a makeover in an effort to help turn iTunes sales around.
Today, The Wall Street Journal reports Apple will be relaunching Beats through iTunes next year instead of pulling the plug on the service completely. Due to a plummet in digital music downloading sales, Apple is looking for ways to revamp and improve. “Apple is rebuilding Beats Music and plans to relaunch it next year as part of iTunes, according to a person familiar with the matter.” (XXL Mag)
Recently, an Apple insider denied reports about Beats Music crumbling.
Apple spokesperson Tom Neumayr told Re/code that the TechCrunch report was “not true,” but he declined to speak further on what Apple plans to do with Beats Music. What is more likely going to happen, according to Re/code’s report, is that Apple will discontinue the Beats Music name and will integrate the music streaming service into its own iTunes Radio, which was launched with much fanfare last year. (Tech Times)
Days prior, reports claimed Beats Music would shut down its operations.
Apple has never spent big on high profile acquisitions, but the company does have a history, as the New York Times points out, of buying companies for talent and then folding their product into existing Apple services. After buying transportation apps HopStop and Embark, Apple put their employees on Apple maps. After buying another music service, Lala, Apple shut it down and put its employees under iTunes. “I think they may very well wind down beats music, which… had a pretty small subscriber base. Merge it into iTunes, or reinvent iTunes with beats in some fashion,” Task said. (Yahoo News)
