Konvict labelhead Akon has announced plans to launch his own line of fragrances, which will place him in direct competition with hip-hop moguls Diddy and Jay-Z.
The upcoming products will have the singer’s personal touch.
Today (May 12) rapper-singer Akon announced the launch of two fragrances come fall. The first–and “younger”–scent is called Konvict, after his 2006 album Konvicted. The second fragrance is dubbed Aliaune, which is Akon’s real first name. And in true hustler’s spirit, both scents will be released through Akon’s new company, Konvict Cosmetics Intl. This news come a week after Nelly announced plans to create a fragrance for his clothing company Apple Bottoms. (Lime Life)
Interested consumers will be able to pick up the products in late summer.
Beginning in August, the fragrances will be available on the firm’s Web site, but a spokeswoman said the company is approaching retailers like Macy’s and Nordstrom for fall distribution. Industry sources expect the two scents to generate about $25 million in first-year retail sales. Aliaune, which is meant to target an older, more sophisticated customer, will be priced at $55 for 3.4 oz. Konvict, meant to speak to a younger consumer, will be available in a 3.4-oz. size for $35. (WWD)
Both Jay and Kanye West secured fragrance deals last month.
Jay-Z, Rihanna and Kanye West all got fragrance deals when Iconic Fragrances, LLC (where Jay-Z is a principal) signed an agreement with Parlux. Also part of the contract is the announcement of an upcoming scent with a “well-established female artist.” Considering it’s Jay-Z’s deal and he’s married to Beyonce, let’s read between the lines on that one. (New York Magazine)
Rapper-turned-actor Common also has his own line of cologne.
Inspired by visionary artists, icons and rebels, Only The Brave is a fragrance about seizing opportunities and making a difference. Only The Brave boasts the determination and strength to overcome adversity and make a mark. Common’s song “The 6th Sense” fully embodies the spirit of Only The Brave. Exploring what motivates a man and the challenges he faces, the song and the artist behind it encompass the qualities that make a brave man–determination, perseverance and principle. (Press Release)