After shocking the hip-hop world by throwing $100 price tags to his new Crenshaw mixtape, West Coast rapper Nipsey Hussle is now considering if this will be a one-and-done or a new strategic marketing plan.
Despite landing mega sales courtesy of rap mogul Jay Z, Hussle said he has not decided what future prices will be.
“I can’t say off top, I know I’m gonna continue to pay attention to the game and I’m not gonna follow what was done,” Nip told MTV News on Wednesday, suggesting that he won’t be following any traditional release plans. “I feel like the major labels — I’m not gonna say all of them, but as a whole — that business model is a failing and dying business model.” With Victory Lap, Nipsey does promise to keep things creative, even if it’s not the same $100 idea that he employed for Crenshaw. On Tuesday, Hussle set up a pop-up shop in his native-L.A. and sold physical copies of his latest project for $100 each, he also sold them to fans on his ownIamProud2Pay.com. (MTV)
A few days ago, Hussle revealed Jigga had his Roc Nation entertainment company cop 100 copies.
“I got a DM on Twitter from a respected hip-hop journalist and he was just like, ‘Hov respects the move, salute,’ ” Nipsey told MTV News on Wednesday (October 9). “A little while later, I got an email that came through my team that was like, ‘Roc Nation, on behalf of Jay Z wants to buy 100 units. Who do we pay? When can we get the shipment out?’ ” Just like that, Nipsey moved 100 of the 1,000 physical CDs he pressed up in one shot. “They sent us $10,000, we sent them 100 CDs,” Nip confirmed. “I didn’t get a chance to holla at Jay, but through his people he made it clear that he respects the movement and everything. I was humbled by it. I felt like it was a good risk, and it ended up working out.” (MTV)
The rap newcomer also issued a statement defending the dicey business move a few days ago.
“It ISN’T the price of the plastic case and polyurethane disc…it’s the price of Revolution! The price of Rebellion against an industry that has tricked us all into making products that have no soul for fear of not being heard if we don’t.” (Rap Radar)
Known for having money to blow, Jay recently landed onto Forbes’ Cash Kings 2013 list.
Hip-hop’s net worth king claims his first annual earnings crown thanks mostly to the success of Ciroc vodka. Other ingredients in his cash cocktail: record label Bad Boy, clothing line Sean John and, soon, cable channel Revolt. Lost his hyphen but gained double-digit millions from lucrative live shows, Armand de Brignac champagne, D’Ussé cognac, Roc Nation label/management firm and other ventures. Last year’s Cash King slips two spots, no longer boosted by a nine-figure payout for selling part of Beats by Dr. Dre in 2011. But he’s still cashing in on the ubiquitous headphones, expanding the company he founded with Interscope chief Jimmy Iovine to include a long-awaited streaming music service. (Forbes)