G-Unit leader 50 Cent‘s cousin Continental Five is reportedly on the verge of setting his hip-hop career ablaze by signing a hefty seven-figure record deal.
While details are still coming together, the New York rapper is set to sign a 360 music deal.
“Continental Five now has a seven-figure deal on the table,” radio host Star revealed. “It’s a 360 deal which may or may not be in line with how deals used to be structured but the young man is off and on his way. So I just wanted to point that out. We will be hearing from this young man, who I spoke to last week, and I had to grill him a little bit. He’s 50 Cent’s first cousin. Sounds like a stand-up dude. He wasn’t on no weird sh*t.” (Shot 97 Radio)
The music industry’s 360 deals typically involve a label providing financial backing in exchange for a share of an artist’s profits.
In the music industry, a 360 deal is a business relationship between an artist and a music industry company. The company agrees to provide financial support for the artist, including direct advances as well as funds for marketing, promotion and touring. The artist agrees to give the company a percentage of all of their income, including sales of recorded music, live performances and any other income. The business arrangement is an alternative to the traditional recording contract. During the first decade of the 21st century, revenues from recorded music fell dramatically and the profit margins traditionally associated with the record industry disappeared. The 360 deal reflects the fact that much of a musician’s income now comes from sources other than recorded music, such as live performance and merchandise. (Wikipedia)
50 recently revealed his stance toward Continental’s music.
“My baby cousin, I used to pick him up, carrying him around, stuff like that. He’s bigger than me now, stands taller than me, writes music. I don’t like his music. I don’t like it and it’s because he has never been through the things he’s talking about. He wrote his version of my experience. And I said, ‘When some of the sh*t comes that comes from that actual lifestyle to you, your mother’s not gonna look to me like it’s my fault.’ I didn’t work with him. I told his mother, ‘Tell him to do his thing. Don’t stop because I said stop. But tell him don’t come near me. My cars are bulletproof and sh*t.’ When the sh*t comes to you, you’ll know why it came. Death is of the tongue.” (Hard Knock TV)
Continental Five recently talked to SOHH about his relationship with Curtis Jackson.
50 Cent is not my second, third or fourth cousin, he’s my first cousin. When he’s home, I’m with him. We talk, he tells me what’s going on as far as the game is concerned, so he schools me a lot. So our relationship isn’t like a family that’s fighting or we ain’t talking. Nah. We talk all the time,” C-5 told SOHH. “As far as working with him, you know what, I’ve never wanted to. I’ve never wanted to. When [Jam Master] Jay taught him how to rap, I was there, so I kind of learned the same way he learned. We both progressed in the same way, he just had more of a shot and opportunity before I did. Even now, it’s like when everyone was calling me 2-5. When I would do something good, they’d call me that. Like I sold 15,000 CDs, hand-to-hand, go to the stores, and drop them off. So when I was out selling what I was selling then, everyone was saying my success was all coming from his name.” (SOHH)
He also detailed a disinterest in relying on Fif to carry him on his back.
“I just got tired of the comparisons and I thought to myself, “You know what? I don’t want to have anything to do with nothing.” So I changed my name. I figured I might as well change everything I’m doing and if you want to do a record with me, that’s because of me. I wanted to show people that this was not an accidental. I wanted to show them this was not about name recognition. Things were tough when I was younger, you start to adapt to a habit. You start to fall into certain habits. Instead of buying one car, I’ve got to buy two or three. If you see me in this one, then you’re gonna see me in another one. There’s those little things that you’ve got to be aware of so you don’t get jammed up.” (SOHH)
Check out Star’s announcement: