G-Unit leader 50 Cent is proving his Street King energy shot is not just a movement but a lifestyle by releasing a new commercial featuring renowned Hollywood veteran Joan Rivers.
In the commercial, 50 is shown pushing SK at a gym before getting approached by Rivers.
50 Cent has a thing for the women of the E! network. After bedding the channel’s reigning late night queen, Chelsea Handler, the G-Unit honcho has apparently moved on to Joan Rivers–for his new Street King energy drink commercial. Decked in her finest chinchilla, Rivers approaches the “Remain Calm” rapper slanging energy shots in the gym. Once she gets a “hit,” the 78-year-old propositions her co-star proclaiming, “I got the energy for you 5-0!” Rivers quips are mildly entertaining, but the true star of the commercial is 50’s spandex bodysuit. (Hip Hop Wired)
Reports of the duo teaming up for the commercial emerged in March.
50 Cent got into some funny business while shooting the humorous commercial for his Street King energy drink with comedienne Joan Rivers. The unlikely duo worked up a sweat and shared laughs at Planet Fitness in Harlem on Tuesday. “I tried to put together the odd team, not the A-team,” the G-Unit mogul told “Access Hollywood.” “It has a lot of different layers to it for something that has to happen in 30 seconds.” The 78-year-old star hit the gym wearing “athletic-inspired diva wear” including a $75,000 chinchilla coat. “The premise of the commercial is I have no energy, I drink the drink, and I’m ready for fun,” explained Rivers, who gave herself the nickname 34 Cent. (Rap-Up)
Gaining mainstream co-signs, Brooklyn rapper Fabolous recently offered his take on SK.
“I think it’s dope, man. I salute anybody whose in a position to help other people out and take their time, take their luxury, their finance, their everything into putting a situation together that helps somebody else,” Fab said in an interview. “I salute 50 with that. He briefly spoke to me about it while we were heading to Australia and I think it’s only right to give back to someone else.” (This Is 50)
Last year, the G-Unit frontman expressed the goal of his Street King movement.
“I feel like away from the actual energy drink itself that the business model for Street King is the solution for a lot of the actual issues that are going on right now,” 50 said in an interview. “When you look at Occupy Wall Street and the protestors there, it’s them feeling like major corporations don’t care about working class people. It’s concious capitalism, it’s creating a business model that’s already giving back — When Jay-Z‘s e-mailing me and Swizz Beatz is giving me a call, it tells me that my peers are actually watching. Just imagine if Google’s under this model. It’s only ten years old. That’d solve a huge portion of problems as far as world hunger’s concern.” (CNN International)
Check out 50 Cent’s new Street King ad below: