G-Unit leader 50 Cent recently spoke on his new motivation within the rap game and how he has switched his style up to compete with rap newcomers.
Speaking on the significance behind his new War Angel mixtape, Fif described his ever-lasting ambition for success.
“I’m ambitious,” Fif said in an interview. “I don’t think I’ll ever achieve enough. I’ll always be after something or I’ll find a new interest or a new passion to establish something else…At this point, I wanted to do something that wasn’t commercial, the whole CD pretty much…The guy that’s trying to get a record deal right now, he should be writing with very strong passion…Right now, he’s in competition with 50 Cent, and I’m writing like I need a record deal. It’s tough for him…I can write at that pace and achieve what I want. You won’t say there’s a lack of quality in [War Angel].” (MTV)
Fif recently spoke on his initial lack of motivation in today’s hip-hop climate.
“What I fell in love with and inspired me to get into hip-hop is dwindling away,” he explained in an interview. “I’d like to be a representation of that, because there isn’t much of that left. I think people are so conscious of the numbers they’re not being creative anymore.” (Billboard)
50 Cent’s new mixtae reportedly takes aim at a specific rap target.
“Somebody’s always gotta be buried,” DJ Whoo Kid told radio personality Jenny Boom Boom referring to the mixtape’s ‘Prepare For Total Destruction’ cover warning. “I’m just gonna let everybody get ready. What you do is figure out who’s still relevant, who’s still rapping…It’s definitely not Eminem, but have your fans call up and think who we should bury. It’s kinda obvious. The fans know. Don’t spoil it for all the people out there, I mean, but you know Lil Wayne always cops a plea. He has his daddy, always calls up and talks for him states that Lil Wayne doesn’t have time for beef he’s more worried about money and pills and rock music. He’s not really worried about beef and stuff like that. And the chick that handles his weave, you know, he’s worried about his hair right now. Shout-out to the police officer, Rick Ross.” (Jenny Boom Boom TV)
Aside from music, 50 will be launching his own fragrance line later this year.
Set to debut at Macy’s stores, Power by 50 Cent is the first launch for the newly formed Lighthouse Beauty, which is comprised of artist managers at Brand Asset Management, the celebrities they represent, and developers and distributors of luxury fragrances. Lighthouse Beauty is helmed by Chris Lighty, Howard Sherman of Mod Beauty, Philip Zellner of Product King Marketing, World Source Marketing Group, 111 Design and Edge Display, and Glenn Nussdorf, a major shareholder of Parlux, Perfumania and Quality King. (Women’s Wear Daily)
His forthcoming album Before I Self Destruct is scheduled to hit stores September 2009 via Interscope.
Check out a snippet of Fif’s interview below: