G-Unit leader 50 Cent and Shawty Lo have expanded on their new record deal with one another and said their partnership is valued at $10 million.
According to Shawty, his new position with G-Unit Records will allow him to sign and launch artists’ careers.
“My vision, man, is to give it 100 percent, whatever we do,” Shawty said. “I really signed with 50 because I feel like 50’s a marketing genius. I’ve been watching him since he first came into the game before I even thought about becoming a rapper. But to make it short and simple, I signed a big deal with 50, $10 million deal. If that ain’t enough, he’s sitting right beside me, so let’s get it…A lot of artists come into the game and they don’t know the business side. So basically, I was one of those artists at first in the beginning. In the music business, it’s really 20 percent music and 80 percent business. If you learn the business, you can really go a long way.” (Hot 107.9)
50 also said there was a private crew of investors who helped put the money up.
“What Shawty didn’t know is it’s a fund with private investors,” 50 added. “That money is theirs. I didn’t actually give him the $10 million. He has a chunk of that but the rest of the money is there so he can actually launch the projects that come through. He can choose things out of the South and I’ll choose things from different territories…When he came to the actual office and played the music that he had for his new album, I knew that I was impressed.” (Hot 107.9)
Last month, Shawty described his disinterest in doing a 360 deal.
“I’m just not a believer in a 360 deal. I feel like I can make my own money before I let a label come in a give me a 360 deal,” Shawty said in an interview. “You don’t have to give me a whole lot of upfront money to do a 360. I don’t need that…I just felt like 50 would be the best situation for me, man, because my life story came from where my life story came from: turning a negative into a positive. It feels like it’s familiar with 50’s life. That’s why I ran with him. Another label could’ve offered me five times what 50 offered me. I just feel like 50 was the perfect opportunity for me.” (MTV)
50 also previously broke down the set-up of Shawty Lo’s G-Unit deal.
“Announcement: I have a vision for the music business I worked on this idea for some time now its called 50’s new 50/50. @thatsshawtylo,” 50 tweeted Wednesday (June 22).
“Is the first to sign the deal. He is the head of his own label D4L records and is now being powered by G-unit. We provide a over head”
“For @thatsshwatylo co. After recouping promo a recording coast which is fairly low he splits all income from records 50/50 no 360.”
“@thatsshawtylo has signed the perfect deal for a hustler. Now watch his BANK HEAD GRIND PAY OFF.”
“@thatsshawtylo is signing new artist to D4L records hit him up get your music to him now. Who U no puts U on what U no determines if U stay.” (50 Cent’s Twitter)
Check out 50 Cent & Shawty Lo’s interview below: