G-Unit head 50 Cent recently discussed his popular SMS Audio headphones line and how the growing business venture has turned into a global hit.
In Fif’s opinion, SMS Audio can compete with serious contenders like Dr. Dre‘s Beats By Dre due to its international appeal.
“I’ve launched SMS in 59 countries. We pretty much turned it into Adidas. Nike is strong in America, but internationally, Adidas has soccer. Huge. It’s a lot of different things and territories. I don’t know if it has a connection with my touring at those territories. If you’ve had huge success out there in the hip-hop culture over the past decade, you have the ability to tour in areas that weren’t open markets before.” (Complex)
Curtis Jackson also detailed how much of a role investor Timbaland has with SMS Audio.
“He was the right guy to develop the signature sound for the headset. So it is a process. Before when I would get different headphones tuned with different sounds to test, he gets them now. So I don’t have to go through that process. Overall, implementing different functionalities is how you improve the product.” (Complex)
Recently, Fif issued a statement to confirm NBA star Carmelo Anthony had joined his team.
“Carmelo Anthony is one of today’s premier athletes and is known globally for both his sportsmanship and his philanthropic endeavors,” said 50 Cent, CEO of SMS Audio. “He perfectly embodies the values behind SMS Audio and we’re excited to have him representing our brand – Providing Superior Sound Quality through Innovative Audio Products.” (Business Wire)
Last winter, 50 spoke on Timbaland owning a solid portion of his growing company.
“That’s exciting, that’s really exciting that Tim, you know, wanted to come and get involved with SMS. Because now, he has ownership in the company. Equity ownership and he’s involved in it and it gives him the same incentive that I have with moving forward and being successful. We’re doing big things. We’ve got the CES [Consumer Electronics Show] convention coming up. We’re doing good, man.” (Whoolywood Shuffle)
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