Rap star 50 Cent‘s Street King Energy drink campaign has received a splash of support from labelmate DJ Pauly D who is now down for the rapper’s poverty-fighting cause.
The former “Jersey Shore” star has released a statement discussing his involvement in SK.
“I love the energy of SK, it’s perfect for someone like me,” the “Jersey Shore” star said in a press release issued exclusively to MTV News. “But what really got me involved was hearing about the SK movement, and how every shot sold provides a meal to a hungry child in some of the world’s most difficult environments. I’ve been so blessed in my own career, and an opportunity to fight extreme poverty — in such a simple way — is something I really wanted to be part of.” (MTV)
Last January, the reality television sensation talked about linking with 50 to work on his upcoming album.
“Right now I’m working on my album with 50 Cent. Really excited about that because that’s my passion. Music is where my heart’s at. So, I’m gonna do some producing [and] come up with a compilation album with 50. I’ve always looked up to 50 my whole entire life. He’s always been a mentor to me, ’cause I’ve been DJing and playing his music my whole entire life. So, the fact that we clicked when we met was amazing.” (The Hollywood Reporter)
In early December, the G-Unit general opened up on taking a chance with the”Jersey Shore” personality.
“When Pauly came by to see me, they had options. They had several places that they were going, and people that were interested in doing a deal with him. Obviously, the momentum from “Jersey Shore” was spun off into him being the first one to have his own independent series. They’re moving places and DJing in front of bigger audiences, and getting ready to make moves internationally, where the DJ is the star, overseas. When I sat with him, I saw the opportunities we could have moving forward, with brand extension and packaging the music…I look forward to it. I call him “the bridge.” He’s going to be something between what you would get from a DJ Khaled or a DJ Drama and what you would get from David Guetta.” (Rolling Stone)
Last year, Fif expressed his vision of the Street King campaign.
“I feel like away from the actual energy drink itself that the business model for Street King is the solution for a lot of the actual issues that are going on right now,” 50 said in an interview. “When you look at Occupy Wall Street and the protestors there, it’s them feeling like major corporations don’t care about working class people. It’s concious capitalism, it’s creating a business model that’s already giving back — When Jay-Z‘s e-mailing me and Swizz Beatz is giving me a call, it tells me that my peers are actually watching. Just imagine if Google’s under this model. It’s only ten years old. That’d solve a huge portion of problems as far as world hunger’s concern.” (CNN International)
Check out Styles P co-signing Street King below: