50 Cent Co-Author Talks New Book & Rapper’s Soft Spot, “He’s Actually Very Sweet” [Video]

50 Cent Co-Author Talks New Book & Rapper’s Soft Spot, “He’s Actually Very Sweet” [Video]

50 Cent co-author Robert Greene, who penned the wildly popular The 48 Laws of Power, recently spoke on working with the G-Unit leader and the two-year delay of their collaborative book project, The 50th Law.

Greene highlighted his initial problems with the project and confirmed a second version of their book has been penned.

“He’s actually very sweet,” Greene described of 50 in an interview. “He’s one of those guys that has no mother and is missing a mother…Whenever there’s a woman in the room, he just comes alive and becomes extremely charming. So he’s actually got a little soft spot there that a lot of people don’t realize…He’s not like a party person at all, he likes to work, work-out, so he’s not what people think at all…Bob saw the original version of the book and that version ended up weaker than this one. It’s hard to do the business thing with 50 because he’s so exceptional. Like, what are you gonna learn about a guy from South Side Queens who then becomes a hip-hop artist…That version also had other weaknesses. (Harper Studio)

The duo joined forces around 2007 for the forthcoming book and planned for a release in February 2008.

The book will highlight 50’s background and his ability to reconcile his street appeal with corporate savvy. “The 50th Law will capture and create a visible parallel between street life and corporate America standard and structure,” 50 said in a statement. The hardcover book, to be published through MTV/ Pocket Books, is due in February 2008. (MTV)

Greene has spoken with hip-hop artists in the past to gain insight on his previous release, The 48 Laws of Power.

“I think Jay-Z was the first rapper I ever heard quoting the book,” Greene said in a past interview. “Then it just started taking off. VIBE magazine was interviewing me. To be quite honest I’m not hugely knowledgeable about hip hop. I’m a little older. But then I started trying to find out what happened. I talked to people like Busta Rhymes, or people who worked with Jay-Z or 50 himself.” (Vibe)

Released around 2000, Greene’s 48 Laws covered various theories.

Amoral, cunning, ruthless, and instructive, this piercing work distills three thousand years of the history of power in to forty-eight well explicated laws. As attention–grabbing in its design as it is in its content, this bold volume outlines the laws of power in their unvarnished essence, synthesizing the philosophies of Machiavelli, Sun-tzu, Carl von Clausewitz and other great thinkers. Some laws teach the need for prudence (“Law 1: Never Outshine the Master”), the virtue of stealth (“Law 3: Conceal Your Intentions”), and many demand the total absence of mercy (“Law 15: Crush Your Enemy Totally”), but like it or not, all have applications in real life. (Amazon)

The 50th Law is due in book stores Wednesday, September 9.

Check out Robert Green speaking on his project with Fif below:

[For more on your favorite rappers from the Big Apple peep SOHH NYC]



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