S. Samuel
G-Unit leader 50 Cent recently spoke on the importance of his LP-based mixtape War Angel which he hopes will spark a return to "real" hip-hop music.
Saying too many artists focus on one particular sound, Fif explained why he has to be “successful” behind the mic in order to spark a following.
“What I fell in love with initially ain’t even in the motherf*ckin’ art form anymore,” Fif said in an interview. “It’s cool because there’s an opportunity for me to become [that] to a whole new generation…because of their age group, they’re not aware of it. Now I gotta shift the energy. I gotta make them follow me. After they follow me, they’ll be able to make real hip-hop records and make them successful. I have to have a successful project with really good hip-hop music to make these people go, ‘OK, we can make [a real hip-hop album].’ I have to be successful to make the record companies go, ‘We can support this guy that wrote a rap album’ instead of feeling like ‘We need him to go on this record with Ne-Yo or Dream. Get somebody on there to do the hook.’ That’s the concept of what they feel they can present to the public and that’s not what the f*ck I was going on when I started.” (MTV)
Music from 50’s War Angel leaked online over the weekend which included the mixtape’s song “Redrum.”
“No it don’t f*cking matter,” Fif raps on the track’s intro. “We gonna do it my way. From here on out it’s my way. 187 in motion, hammer cocked when I’m coastin’….If I hit ’em I hurt ’em/I’ll just catch ’em and murk ’em/I’m not sittin’ here waitin’ for him to comeback, nah/Soon as I spot him, I’ma run up an drop him/Get that P90 poppin’/Hold that/I get the gun and then run-in/N*ggas know me for dumbin’/I got a good reputation, what the f*ck can I say…It’s murder, nothing but murder.” (“Redrum”)
The rapper recently spoke on his lack of motivation in today’s hip-hop climate.
“What I fell in love with and inspired me to get into hip-hop is dwindling away,” 50 explained in an interview. “I’d like to be a representation of that, because there isn’t much of that left. I think people are so conscious of the numbers they’re not being creative anymore.” (Billboard)
Aside from music, Fif has partnered with Lighthouse Beauty for his own line of cologne.
Set to debut at Macy’s stores, Power by 50 Cent is the first launch for the newly formed Lighthouse Beauty, which is comprised of artist managers at Brand Asset Management, the celebrities they represent, and developers and distributors of luxury fragrances. Lighthouse Beauty is helmed by Lighty, Howard Sherman of Mod Beauty, Philip Zellner of Product King Marketing, World Source Marketing Group, 111 Design and Edge Display, and Glenn Nussdorf, a major shareholder of Parlux, Perfumania and Quality King. (Women’s Wear Daily)
War Angel will reportedly be available for free download via ThisIs50.com tonight (June 16).
Check out Fif’s phone interview below:
