Project Canvas Primary HI

5. Saving The Arts


As we’ve continued to grow the brand, we’ve hosted a series of events and what we try to do is create an event that’s local to that community. So in New York City we launched the brand with an event that benefited urban arts Foundation, which is a group that funds art programs in the New York City school system [where] the government no longer has a budget to fund. So places like High School of Art & Design are part of that program…we did a fundraiser at an art gallery here in NYC, and people from Cee Lo Green, Ellen Degeneres, Mariah Carey, Nick Cannon, Swizz Beatz, skate icons like Chris Markovich, Stevie Williams and Brainwash the artist, and we were able to raise tens of thousands of dollars.