Jay-Z Still Won’t Lose, Kanye West Somehow Flops, Chris Brown Turns Into Your Mom’s Worst Nightmare Again
In this week’s Pulse Report, we’re going to applaud what Jay-Z has done with this new album promo, scratch our heads at how Kanye West‘s number one album could somehow have flopped, welcome back Chris Brown to being a “rapper” again and oh SOHH much more! [Editor's Note: The views expressed in this column do not necessarily reflect those of SOHH] 1. I Still Will Not Lose Jay-Z’s not losing anything but maybe a few strands of hair when he goes to the barbershop and no one is complaining. Even though I’m a proud iPhone owner, he’s made Samsung seem like an actual competitor to the biggest wireless phone provider in the world, sorry Boost Mobile. LOL. Really though, Samsung may have took the quick hit by having to pay Jay a few millions to get his album out to a million of their fans but when you look at the return value, it spells nothing more than dollar signs left and right. Not only do you have Jay co-signing Samsung, but you’ve basically got advertising everywhere thanks to the “Best Rapper Alive” and his never-ending fanbase. He’s even got some of the biggest rap gods talking about his moves: Diddy
“While I was out here I called Jay and me and him been talking back and forth about the network and about his deal and how proud we were of each other. We’re actually changing together the business model of the music industry. As far as our power, you can see the power that we have, not me and Jay-Z, the power that we have as a culture that Samsung now is going to give Apple a run for its money. People actually believe and we believe in our leaders in hip-hop. What they say is cool and what they say is next and we recognized that what Samsung is doing is moving forward. We were like “Hey man, we may need to give this Galaxy joint a chance” and that’s a lot of power, man.” (VIBE)
“To be honest with you, I think it’s genius to partner up with a technology company,” Master P said of Jay’s big moves. “I’m working on [my album] right now and hopefully Verizon will call me real soon.” P went with his new idea, continuing, “My next record… I’ll drop it through them and do it at a football game or something,” he said, laughing and saluting Hov for continuing to think outside of the box. (MTV)
It’s been just over a week since Jay-Z announced his new album through a Game 6 NBA Finals commercial and now we’re seeing all these Samsung advertisements, billboads around 42nd Street of Manhattan and this sneaky way of revealing guest tracks by revealing the lyrics. Hate all y’all want but Jay is not losing. He has too much buzz going on with him and with Drake still trying to put his album together and Lil Wayne not buzzing as much as he was a while back, and oh yeah, Kanye’s album being “EHHhhhhhh” at best, Jay has an open field to prove why he’s the best. A week from today we all will have heard the album but from the looks of it, it should be a certified classic. 2. That Was Sick I brought this up last week but it must be emphasized once again. There is NOTHING to like about the new Kanye West album. Nah, I take that back, who can hate on Kanye West for trying? But then again, is it really trying when you take Rick Rubin and ask him to put in two weeks of work to finish your album? Believe it or not, one thing I have to give my teachers credit for is giving me those bad grades back during my school days because I’d write up something minutes before having to turn in a paper, by hand, while most of the other students spent the whole week it was assigned to them putting it together. There’s actually something special about taking your time and perfecting your craft. I think I speak for most people when I say Yeezus would have been better received it Kanye would have just taken his time, planned on dropping it no earlier than September and let the album come to him, not vice versa. If you don’t believe me, here are two doggies that might think the same way: Kendrick Lamar
“It was hard for me to grasp it on the first take,” K-Dot told MTV News at the Firefly Music Festival in Dover, Delaware. “I got it, but as I kept listening throughout the week, I understood where he was going and that was him stepping out of the box again and doing what he felt. And as an artist, we all need to take heat into that and salute that because, at the end of the day, it’s so much we can do following radio, following the politics in the business so for somebody to come back again and do what they want, it helps out new cats like myself, Cole, Drake, whoever, so salute.” (MTV)
“To me it seemed impossible what he was asking. I remember I wasn’t feeling that well that day, and I was thinking, Is the music making me sick? I don’t feel good about this. We ended up working probably 15 days, 16 days, long hours, no days off, 15 hours a day. I was panicked the whole time,” Rubin explained. “There was so much material we could really pick which direction it was going to go. The idea of making it edgy and minimal and hard was Kanye’s. I’d say, “This song is not so good. Should I start messing with it? Can I make it better?” And he’d say, “Yes, but instead of adding stuff, try taking stuff away.” We talked a lot about minimalism. My house is basically an empty white box. When he walked in, he was like, “My house is an empty white box, too!”" (The Daily Beast)
Even “they” let you know something was off. Now look, for Kanye West reading this and everyone who thinks I’m just being a hater, it’s much more than that. I’ve always loved Kanye’s music but I’ve loved it because he seemed so well in-tune with what was being said and the sounds that complemented the lyrics. I feel like everyone is giving Kanye a pass because he has the number one album in the country. There’s something not quite right. Kanye West flopped. You can argue the fact Kanye sold more than 300,000 copies but that’s what he’s supposed to do. Duh. That’s like saying Carmelo Anthony scored 20 points. DUH. But we’re expecting Melo to put up 30-plus every night, match or even break career numbers. Hearing Kanye’s album and then getting the justifications, in my opinion, by his peers, I realize this album does not even come close to his past works. I’m all for being different and trying something new, but this Kanye album could only get me so far. I know y’all think I’m crazy for even saying Kanye flopped but when you look at the reviews and the fact “so-called experts” were expecting it to sell 500,000 in the first week, is there really much of an argument. Maybe because Jay-Z announced his new album hours before Kanye’s came out, his sales were not that big as in recent years. Don’t be in denial, Kanye should have spent more time on this. 3. Moment of the Week: Chris Brown Becomes A Rapper Again I know a lot of y’all won’t get what I mean by Chris Brown becomes a rapper again. For all y’all youngsters, Chris had always been known as the R&B kid when he was 16. But a few years, tears and beating later, of course I’m referring to the Rihanna attack, he had donned the title “rapper” by the mass media. Anyone that’s even familiar with the music industry knows that’s not even close to being true. So even when it died down, it came right back up with some serious allegations made against him.
Things went South quickly when Olga asked for Chris’ driver’s license, registration and insurance info. Karrueche handed over HER DL, and Olga wisely said she needed to see Chris’ DL. Karrueche said she was the owner of the vehicle so Chris didn’t need to supply any info. Olga says she persisted and asked for Chris’ info. When Chris and Karrueche refused to cooperate, Olga felt she needed to get a picture of the 2 of them in case they split. As soon as she snapped the pic (above), she says Chris and Karrueche went nuts. Olga says, “The guy [Chris] tried to grab camera or me. I jumped back, the girl [Karrueche] screamed, ‘Don’t touch her, don’t touch her!’” Olga says Chris then started to rant, “You are a b*tch! Who do you think you are, b*tch? Do you think if you driving Mercedes so got money, b*tch?” And then Olga says Chris dropped this, “Do you think I am just a black n***er.” Olga says Chris continued screaming and then “slammed a door and drove away fast and noisy.” (TMZ)
Chris Brown has been accused of badly injuring a 24-year-old girl inside an Orange County nightclub Saturday night … and the alleged victim says it was so violent she might need surgery. Deanna Gines tells TMZ … she was in the VIP section with Chris at Heat Ultra Lounge in Anaheim — where he had just performed. When the bar was about to close, she claims Chris shoved her to the ground. Deanna tells us, the shove was deliberate and she fell hard on her knees. Deanna tells us she filed a police report, and a rep for the Anaheim PD says a female did indeed file a report for assault inside the club, but the rep won’t disclose the name. Cops are investigating. (TMZ)
Now we all know the latter allegation seems pretty false, but the fact of the matter is Chris is still getting described as some maniac doggy that is violent. Even though we know he’s a pretty cool guy, for the most part, this stuff is doing nothing to help his image. All those b-words dropping and even making the whole hit-and-run more of a racial situation? That’s tough. There’s been no doggy with a harder week than CB. Send him a funny tweet and cheer up his day. He could use a hug.