It’s not easy to always be the team on top, so when recently cut Denver Broncos linebacker, DJ Williams and two of his teammates were having a less than stellar season—4 – 12—they got together to support each on and of the field. “When you’re winning the city usually treats you nice, but when you’re losing it’s the exact opposite. So we decided to treat each other.” The three came up with Dyme Lyfe, an urban brand that brings together streetwear and athletic gear. Wanna help support your favorite NFL players, check out D.J. Williams’ top five reasons to buy Dyme Lyfe.
D.J. Williams introduces his Dyme Lyfe clothing brand to SOHH readers during Magic’s February 2013 Convention in Las Vegas.