As the West Coast continues to flourish with new artists like Odd Future and Cali Swag District invading the hip-hop scene, 40 Glocc recently talked to SOHH and revealed what rappers on the opposite coast have captured his ears.
The G-Unit Records rapper said he is currently following rap newcomer Fred the Godson‘s career.
“I’m digging Fred the Godson,” 40 told SOHH. “I’ve been following Fred’s music for almost a year now. That dude goes hard, man! I think he definitely deserves more attention and so forth. I don’t think he’s getting the props that he’s really supposed to be getting right now. I think he should be getting more attention. He’s got content. You know what I mean? He’s hard, straight up.” (SOHH)
He also provided some career advice for the new XXL Magazine Freshmen ’11 cover boy.
“When you’re grinding and you’re trying to build something, you’ll get noticed,” 40 added. “It takes time though. You have to keep working and people are going to take notice. It’s just like you’re on a mission. Look at how long it took for people to recognize Young Jeezy. Now he’s walking everywhere. It took a process. Especially when you don’t have the lucrative amount of dollars and everything but still trying to make people see your talent and entity. So I think that’s what Fred the Godson has to do, keep on grinding it out.” (SOHH)
New York producer/rapper Swizz Beatz recently named Fred as one of his favorite new emcees.
Swizz Beatz may be holed up in the studio recording his album Haute Living, but he’s still got his ears open to what’s going on in hip-hop. The hitmaker, who just dropped his Eve-assisted single “Everyday (Coolin’),” recently revealed to DJ Absolut his five favorite rappers and rookies in the game right now, giving props to some familiar faces and letting some newbies shine, including one MC who popped up twice. Find out who made Swizzy’s Haute lists. Top 5 Rappers Rick Ross Kanye West Drake Wiz Khalifa Jadakiss Top 5 Rookies Sean Cross J. Cole Wiz Khalifa Nipsey Hussle Fred Da Godson (Rap-Up)
After making the XXL Freshmen cover last month, Fred shared his shocked reaction.
“Ever since things started picking up last year April, this is what I’ve been gunning for. I’ve been in the office and doing whatever I can do. And I’m like, ‘Yo, I need that Freshmen cover, man’. It means everything. I think some people take it lighter than others, but it gets so bigger than XXL. You being on that cover with the Freshmen, the new people that’s out, it’s a privilege. It’s an honor. It’s like two million other rappers who would love to have that opportunity. I just been blessed to have a lot of success with doing it by myself, with my manager, Shawn Prez. It’s just been a blessing. There’s a lot of people in my shoes who intend to do this. I’ve been trying to do this, but in the last year, it’s been picking up. God’s been good.” (XXL Mag)
Check out some recent Fred The Godson footage below: