News: 50 Cent Buckles Up, Goes Full Throttle For SMS Audio
Tuesday, Feb 4, 2014 1:14PM
G-Unit head 50 Cent has no plans of slowing down his SMS Audio empire as new reports claim he has hooked up with Swam Racing for a business relationship.
According to reports, the partnership will involve sponsorship in future NASCAR races.
Swan Racing (www.swanracingteam.com), a leading professional stock-car racing team, announced today that it has partnered with SMS Audio (www.SMSAudio.com) for an exclusive agreement to be an associate sponsor on the team's No. 26 and No. 30 Toyota Camrys during the 2014 and 2015 NASCAR Sprint Cup Series seasons. SMS Audio is an American consumer electronics manufacturer of headphones and audio products, founded by entertainer and entrepreneur Curtis "50 Cent" Jackson. (Business Wire)
50 has also confirmed the new business relationship with Swam Racing is on deck.
"Swan Racing and its up-and-coming drivers are the perfect match for SMS Audio. They are as passionate for the sport of racing as we are for our audio products, and we're confident that the music-loving NASCAR fan base is going to enjoy our headphones - whether at track or at home." (Statement)
Recently, 50 said SMS Audio could compete with serious contenders like Dr. Dre's Beats By Dre due to its international appeal.
"I've launched SMS in 59 countries. We pretty much turned it into Adidas. Nike is strong in America, but internationally, Adidas has soccer. Huge. It's a lot of different things and territories. I don't know if it has a connection with my touring at those territories. If you've had huge success out there in the hip-hop culture over the past decade, you have the ability to tour in areas that weren't open markets before." (Complex)
Curtis Jackson also detailed how much of a role investor Timbaland has with SMS Audio.
"He was the right guy to develop the signature sound for the headset. So it is a process. Before when I would get different headphones tuned with different sounds to test, he gets them now. So I don't have to go through that process. Overall, implementing different functionalities is how you improve the product." (Complex)
Recently, Fif issued a statement to confirm NBA star Carmelo Anthony had joined his team.
"Carmelo Anthony is one of today's premier athletes and is known globally for both his sportsmanship and his philanthropic endeavors," said 50 Cent, CEO of SMS Audio. "He perfectly embodies the values behind SMS Audio and we're excited to have him representing our brand - Providing Superior Sound Quality through Innovative Audio Products." (Business Wire)
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