News: Pharrell Won't Let The Hat Craze Die Down, Releases Over-The-Top Clip [Video]

Wednesday, Jan 29, 2014 3:15PM

Written by Rosario Harper

The Neptunes' Pharrell Williams is milking all of the attention he has received since donning an oversized hat at the Grammy Awards last weekend with the release of his new music video "Hatty."

The unexpected, hilarious must-see music video has started to make its rounds online.

Even after adding to his Grammy collection this past Sunday, it's nice to see Pharrell doesn't take himself too seriously. Joining the entire Internet (including a sandwich chain) in poking fun at his Vivienne Westwood hat, Skateboard P's iamOTHER company has reworked part of his viral "Happy" video to feature his Arby's/Smokey the Bear/Canadian Mountain Police headpiece. The result? "Hatty." (Miss Info TV)

According to reports, there is now massive interest by consumers to purchase the hat.

After the hat was identified as an item from Vivienne Westwood's 1982 collection, the website for her World's End shop (where it is exclusively sold) crashed due to high traffic, a rep for the brand said. (It's now back online.) A sales representative at the Vivienne Westwood boutique in West Hollywood, the brand's only free-standing store in the States, tells the Cut that there have been "plenty of people inquiring about how they can order it" since Sunday, and too many phone calls to count. (NY Mag)

If all goes accordingly, a select amount of the hats will be made available next month for just under $200.

Because of the demand, the brand representative says, Westwood has chosen to stock the hat in the L.A. boutique -- as originally reported by the Los Angeles Times. A limited-edition run of the hat will be sold there beginning in mid-February; the hats will be sold in black and brown for $180, and can apparently be pre-ordered now by calling the boutique. (NY Mag)

With jabs thrown at him over donning an oversized brown hat, Pharrell jumped into the action via his Twitter page this week.

It's the first time Smokey Bear's ever added fuel to a fire -- telling TMZ, he couldn't be more amped that Pharrell ripped off his famous hat last night at the Grammys ... which is more than we can say for Arby's. If you didn't watch the Grammy Awards last night, you probably still saw Pharrell's insane Smokey Bear styled hat somewhere on the horizon ... and it caused a FIRESTORM on the Internet. Obviously we didn't speak directly to Smokey Bear -- he's way too busy fighting fires -- but his rep tells us, they're ecstatic ... Pharrell's hat "is proof that Smokey is as relevant an icon today as he was 70 years ago." Even Arby's got in on the action ... tweeting, "Hey @Pharrell, can we have our hat back?" Pharrell tweeted back, "Y'all tryna start a roast beef?" (TMZ)

Are you a fan of the Maybach Music Group movement? Need to give your iPhone a fresh look? Check out Stalley's top five reasons you gotta have his Goodwood phone case!

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Check out the "Hatty" music video:

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