News: Move Over Kanye West, Jay Z's Protégé Joins Adidas
Saturday, Jan 11, 2014 8:00PM
Months after rap star Kanye West raised eyebrows by joining mega sneaker retailer adidas, Roc Nation princess Rita Ora is reportedly following in his footsteps.
Although details remain slim, Ora broke the big news to her Instagram page heading into the weekend.
Another celebrity has joined ranks with adidas, this time it's British singer and style icon Rita Ora. She posted the announcement on her Instagram account. The image contained the following caption: "We're coming for you world!! The@adidasoriginals family HELLO! #designerlife#icantwait #excited #RitaBotsUniform." There's no word what the collection will contain, but this will be a switch-up from Ora's days with Superga. (Complex)
Not alone in joining adidas, Houston Rockets basketball star Jeremy Lin recently signed on the dotted line.
Rockets point guard Jeremy Lin signed an endorsement contract with Adidas AG following the end of his agreement with Nike Inc. Lin, the first Taiwanese- or Chinese-American to play in the NBA, joins teammate Dwight Howard and Chicago Bulls guard Derrick Rose as an Adidas pitchman. Other basketball endorsers of the Herzogenaurach, Germany-based company include Washington's John Wall and Portland's Damian Lillard. (Houston Chronicle)
Despite massive success with his Yeezy Nike sneakers, Kanye West recently promised his Adidas debut would still meet high expectations.
"Yeah, 100 percent, it's going to be dope, everything is going to be dope," Kanye said when asked if his Adidas debut sneakers will have as much appeal as his limited edition Nike Yeezy collection. "It's just like having a record deal, simple as that. What if I would have been stopped at The College Dropout and I never got the chance to make 'Gold Digger' and I never got the chance to make 'Can't Tell Me Nothin' and I never got the chance to get to 'N*ggas In Paris' - with Nike, they were trying to confine the idea. They always send celebrity marketing to me and I'm like, 'I'm a designer, I'm a creator, why don't you just let me create? I got some ideas right here and you saw with these two Yeezys right here how much they worked.' At a certain point, they brought a contact - I looked at the Adidas contact and I looked at the Nike contract and I looked at my daughter's eyes and I made the decision I needed to make to be able to make product." ("The Morning Riot")
Yeezy also unleashed some fury toward Nike for allegedly doing business owners shady.
"I appreciate Nike for allowing me the opportunity to express myself [but] it ain't like they wanted me to do a Yeezy [sneaker]," Kanye added. "I said, 'No.' And I Chicago'ed my way into finally having some Yeezy's and I made some Yeezy's. ... Nike will tell store owners, 'Okay, if you want these Red Octobers, you gotta take these ten other Nike's.' And then they'll come to me like, 'Yeah, we don't even know when we're starting it yet, we don't know when the next ones are even coming out.' I'm saying that because you need to hear this, in Portland - listen, at the Nike campus, that methodology, that's not going to work - it's not going to work now because Kanye West, I'm at Adidas. The game has flipped already. It ain't nobody you can run to, it ain't nowhere you can hide. I just got back from Germany, it was one of my greatest creative days in my life. We designed the entire women's collection, we designed the entire men's collection and we designed 20 shoes. We coming in September and it's about to be a pardigm shift. What I'm saying is be nice. Nike, be nice to these stores, be nice to people. Be nice and we not each other's enemies. All that pimping, extortion and making people feel less of themselves, that's not gonna happen no more. And it happens at work too, it happens at school, too." ("The Morning Riot")
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