News: Cassie Changes Her Clothes, Gets Young & Reckless
Friday, Jan 24, 2014 10:47PM
While fans continue to wait on Cassie's long-awaited sophomore album, the Bad Boy Records diva is treating supporters to a new collaborative Young and Reckless women's apparel line, EN-WHY2EL-AYE.
According to reports, Cassie is fully behind the new apparel and will showcase her own artwork on the clothes.
Young and Reckless is proud to announce its collaboration with Casandra "CASSIE" Ventura! This partnership will introduce the new generation of Young and Reckless women's apparel and a departure from the "Cassie" the world has come to know. This collection features all original graphics that incorporate hand drawn art created by Cassie herself and a new look for this certified bombshell. (Press Release)
The 27-year-old singer has also spoken out on the unexpected clothing venture.
During the design process, Cassie stated "Young & Reckless has provided me with the perfect outlet to showcase my personal style and love for design." Young & Reckless welcomes this style icon with open arms and invites you all to stay tuned to what we have in store for the upcoming season. Forever Young. Forever Reckless. Forever Young & Reckless. (Press Release)
While a special pop-up shop will open Saturday (January 25) in Los Angeles, fans worldwide can get their hands on the new gear at the start of next week.
To celebrate the release of the Young & Reckless "EN-WHY2EL-AYE" Collection by Cassie, the brand will launch a one day only pop-up shop and meet-n-greet in Los Angeles this Saturday (Jan. 25) from 12-6 pm at: 647 N. Poinsettia Pl, LA CA 90036. Then, the collection will drop at the Y&R online store Monday (Jan. 27). (Baller Status)
Last fall, the Young and Reckless team gave SOHH lifestyle affiliate GetFrush the top five reasons readers should give the clothes a shot.
"Competing in the fast-fashion market of today is extremely competitive; it's mandatory for companies to stay true to the core of who they are. We at Young and Reckless stay current on the changing trends in our industry; however, we remain focused on providing our young urban consumer with a product assortment that they can always trust. By keeping the core of Young & Reckless consistent, we've managed to escape the short-term lifespan of a fad and have established a true lifestyle brand." (GetFrush)
Could your wardrobe use a splash of wildness? Need to let your clothes unleash a roar? Wanna rock a brand Tyler, the Creator co-signs? Check out the top five reasons The Mountain's Graphically Wild is just right for you!
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