News: 50 Cent Convinces NBA Star To Join His Team: "50 Approaches SMS Audio The Same Way I Do Each Of My Games"

Sunday, Dec 15, 2013 8:21PM

Written by Cyrus Langhorne

G-Unit leader 50 Cent's SMS Audio headphones company may reach new peaks in 2014 with NBA superstar Carmelo Anthony now joining the team.

According to a press release, Melo has become an official investor and advisor to the SMS Audio brand.

SMS Audio, LLC (www.SMSAudio.com), a premier audio headphone and accessories brand from Curtis '50 Cent' Jackson, today announces that six-time NBA All-Star and NCAA Champion, Carmelo Anthony joins SMS Audio as an investor/partner and advisor. As part of his new role with SMS Audio, Anthony is also a brand ambassador for SMS Audio worldwide. "50 Cent approaches SMS Audio the same way I do each of my games - with focus and passion," said Mr. Anthony. "SMS Audio produces and markets high caliber products, delivering a sound unlike anything I have heard - I look forward to representing such an innovative global brand." (Business Wire)

The Unit head also issued a statement to confirm Anthony's arrival.

"Carmelo Anthony is one of today's premier athletes and is known globally for both his sportsmanship and his philanthropic endeavors," said 50 Cent, CEO of SMS Audio. "He perfectly embodies the values behind SMS Audio and we're excited to have him representing our brand - Providing Superior Sound Quality through Innovative Audio Products." (Business Wire)

Last winter, 50 spoke on mega producer Timbaland owning a solid portion of his growing company.

"That's exciting, that's really exciting that Tim, you know, wanted to come and get involved with SMS. Because now, he has ownership in the company. Equity ownership and he's involved in it and it gives him the same incentive that I have with moving forward and being successful. We're doing big things. We've got the CES [Consumer Electronics Show] convention coming up. We're doing good, man." (Whoolywood Shuffle)

Buzz behind the unexpected deal heated up the Internet in January.

The "Candy Shop" hit-maker founded SMS Audio LLC in 2011 and his range of electronics has been a big hit among fans. Now, Timbaland is throwing his support behind his pal's business venture by funneling his own cash into the firm and agreeing to serve as a member of the corporation's board of directors. The music producer, real name Timothy Mosley, will also help design new products. (Star Pulse)
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