News: Music Experts Predict Monstrous Eminem, "Marshall Mathers LP 2" Sales

Wednesday, Nov 6, 2013 12:15PM

Written by Cyrus Langhorne

Grammy-winning rapper Eminem may not be worried about record sales but that's not stopping music industry insiders from projecting his new Marshall Mathers LP 2 album from selling at least 700,000 copies in its opening week.

According to reports, Slim Shady's new LP is expected to be the second-biggest release of 2013.

Eminem is set to rock the top of the Billboard 200 albums chart next week, as his new album, "The Marshall Mathers LP 2," is on course to earn the second-largest sales week of the year and debut at No. 1. Released today (Nov. 5), industry sources forecast the new album to sell between 700,000 and 750,000 copies by the end of the tracking week on Sunday, Nov. 10. That should mark the second-biggest sales week of the year for an album, surpassed only by the debut of Justin Timberlake's "The 20/20 Experience," which opened with 968,000, according to Nielsen SoundScan Currently, the year's second-biggest week is owned by Drake's "Nothing Was the Same," which entered at No. 1 with 658,000. (Billboard)

From fighting through drug addiction and rapping about redemption, Em delivers his most sober solo effort since 2010's Recovery with the new LP.

Eminem could use a publicity stunt, and The Marshall Mathers LP 2 is just what the therapist ordered. During the 13 years since The Marshall Mathers LP, he's never lost his acrobat-gremlin skills on the mic. But some subsequent albums felt hermetic, perverting rage into rock-star griping on 2004's Encore, horror-show shock tactics on 2009's Relapse and 12-step purging on 2010's Recovery. The Marshall Mathers LP 2 is about reclaiming a certain freewheeling buoyancy, about pissing off the world from a more open, less cynical place; he even says sorry to his mom on "Headlights," where he's joined by Nate Ruess of fun. (Rolling Stone)

Although not as packed as previous efforts, Slim recruits some notable guest features like Rihanna and Kendrick Lamar.

At least that would seem so if Em weren't so brilliant at being an angry mess unable to let the past go. For what it's worth, he has made a few strides. In "Headlights" he briefly forgives his mother while in "Stronger Than I Was" he offers his most positive sentiments. Tellingly, they're the CD's two dreariest pieces. Em is far more thrilling in a cut like "A--hole," where he spins head-turning raps over a cool drum line. Likewise, in "Love Game" his interplay with guest Kendrick Lamar features some of the most dense wordplay in rap history. The cut also boasts yet more fresh switchups in Em's flow, already one of the most agile and changeable instruments in hip hop. In the last song, "Evil Twin," Em goes as far as he can with his anti-charm campaign, stating that he and his odious alter ego are one and the same. As always, it's more complicated than that. But the fact remains that, for Eminem, resentment, vengeance and fear are not just his shtick but also his muse. (USA Today)

A few years ago, Em downplayed the importance of selling millions of albums.

"I don't think I've actually stopped to think about it," Eminem said referencing being named artist of the decade. "I never thought that my life would amount to this. But to be able to sit back and digest it is so strange to me, because I still feel so regular. I don't understand what people think the big deal is about me. It's a very strange relationship that I have with fame...Honestly, as long as people enjoy the music, that means the most to me. I could sell 80 million records in the first week, and if my peers or fans of real hip-hop didn't like it, it really wouldn't mean anything." (Rap Radar)

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