News: Eminem Marches Back To The Top, "MMLP 2" Sales Crush Lady Gaga At No. 1
Wednesday, Nov 27, 2013 4:05PM
Grammy-winning rapper Eminem is back to being a music god after The Marshall Mathers LP 2 managed to pass Lady Gaga as the number one album in the country this week.
According to reports, Slim Shady's latest solo offering pushed out 120,000 copies in its third week on store shelves.
Eminem's "The Marshall Mathers LP 2" returns to the No. 1 slot on the Billboard 200, shifting 120,000 copies in its third week (down 43%), according to Nielsen SoundScan. It's the second week at the top for the set, which stepped aside last week to let Lady Gaga's "ARTPOP" open atop the list. This week, "ARTPOP" moves to No. 8 with 46,000 (down 82%). It's the third No. 1 debut this year to decline by 80% in its second frame, following Justin Timberlake's "The 20/20 Experience" (2 of 2) (down 80.1%) and Kanye West's "Yeezus" (down 80.3%). It's become more common to see No. 1 debuts dip by more than 75% in their second week, as increased focus is placed on first-week sales and pre-orders. (Billboard)
Based on weekend estimates, Slim Shady's newest offering was expected to once again reign atop the chart.
YOUR TOP 15 (PLUS ONE): Eminem returns to #1 next week, but it will be a brief stay--One Direction hits the street on Monday. Here's how it looks headed into the weekend: Eminem (Shady/Aftermath/Interscope) 120-125k *Five Finger Death Punch (Prospect Park) 75-80k Now 48 (UMe) 65-70k *Hunger Games (Republic) 55-60k *Daughtry (19/RCA) 55-60k The Robertsons (EMI Nashville) 55-60k Lady Gaga (Interscope) 50-55k *Yo Gotti (RCA) 40-45k (HITS Daily Double)
A few days ago, Em's new LP reached platinum status after only two weeks in stores.
Eminem's new album The Marshall Mathers LP 2 has achieved certified platinum status just two weeks after its release, according to Billboard. The 40-year-old secured 792k sales in its debut week, which made the climb to 1 million records sold relatively easy this week. The MMLP2 track "Berzerk" snagged platinum honors back in October and "The Monster" featuring Rihanna looks to be headed to similar success. The duo previously hit 11-times platinum status with their track "Love the Way You Lie." Despite posting the second-highest first week sales of 2013, Em's album was knocked out of the top spot this week by Lady Gaga's new release, ARTPOP. (Design N Trend)
A few years ago, Em downplayed the importance of selling millions of albums.
"I don't think I've actually stopped to think about it," Eminem said referencing being named artist of the decade. "I never thought that my life would amount to this. But to be able to sit back and digest it is so strange to me, because I still feel so regular. I don't understand what people think the big deal is about me. It's a very strange relationship that I have with fame...Honestly, as long as people enjoy the music, that means the most to me. I could sell 80 million records in the first week, and if my peers or fans of real hip-hop didn't like it, it really wouldn't mean anything." (Rap Radar)