News: Nelly's "M.O." First-Week Sales Projections Revealed

Wednesday, Oct 2, 2013 6:30PM

Written by Cyrus Langhorne

Grammy-winning rapper Nelly's new M.O. solo album is going to make it on the sales chart next week with projections up to 15,000.

Based on one-day estimates, the St. Lunatic's latest solo effort is chart-bound.

YOUR NEW RELEASES: Q4 is officially on. But even if you don't believe your calendar, you can believe the fact that Justin's second 20/20 set and Lorde's first full-length have arrived. The two albums, unsurprisingly, occupy the top two spots on the iTunes album chart at the moment. Here's a look at the week's key debuts. Justin Timberlake (RCA) 350-375k Lorde (Republic) 105-115kk Tyler Farr (Columbia Nashville) 24-27k Haim (Columbia) 20-25k Hillsong Young & Free (Hillsong) 12-15k Nelly (Republic) 12-15k Of course, it's day two of the government shutdown, so please stay in your homes--away from the windows--and conserve water. We will get through this as a people. (10/2p) (HITS Daily Double)

Last year, Nelly spoke on the importance of putting together a worthy project.

"This [is] my seventh album and when you've been fortunate enough to be in any career 12-13 years, re-inventing yourself and staying hungry in that career is your biggest challenge," Nelly told The Juice. "You get a chance to do things and change things around but also having to remind yourself that you do have a core audience that like what they like from you. You have to take that core audience and try to get a new audience and combine that with walking the line that a lot of people haven't been able to do thus far." (The Juice)

The rap veteran's latest offering has been met with mixed reactions.

"M.O." starts with the most boring, ear-numbing collaborations, including the first two singles -- the somewhat catchy "Hey Porsche" and the smooth, yet derivative "Get Like Me," Pharrell's only puzzling contribution. The better tracks flourish when Nelly doesn't require serious vocal backup from other artists such as Trey Songz, 2 Chainz, Nelly Furtado and Nicki Minaj. (Standard-Times)

His previous album managed to debut in the Top 10 three years ago.

Grammy-winning rapper Nelly's 5.0 also debuted on the chart this week landing at No. 10. With a week under his belt, Nelly's follow-up to 2008's Brass Knuckles has pushed out 63,600 units. (SOHH Sales Wrap)

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