News: Rick Ross Forgets The Past, Shows Unexpected Love To Reebok [Video]
Friday, Aug 23, 2013 9:26PM
Maybach Music Group leader Rick Ross appears to be making the right strides to better his torn relationship with mega sneaker company Reebok by coming through for one of its concerts this week.
According to reports and new footage floating online, Ricky Rozay appeared at a Reebok Classic event a few nights ago.
Earlier this week Reebok Classic flocked to Las Vegas' Rain Nightclub for an after party following the Project Trade Show. FRENCH MONTANA took to the stage after rapper, TRAVIS SCOTT opened accompanied by SWIZZ BEATZ. RICK ROSS followed to perform the club banger, "Pop That," with MONTANA and went on to spit several of his verses from his latest collabs like, JAY-Z's "F***WithMeYouKnowIGotIt," and "Stay Schemin'."YMCB rapper, TYGA also hit the stage to perform his hits "Faded," and "Rack City." R&B crooner CHRIS BROWN closed out the show as he performed his new single featuring SEAN KINGSTON, "Beat it." (Juicy Mag Online)
Despite reportedly losing up to $5 million from Reebok ditching him, Ross recently said he still rocks with the sneaker company and believes they can have another business arrangement in the future.
"Well, you know, as far as me, man, I just still love wearing Reebok," Ross revealed in an interview. "That's just always been a vibe of mine and I'm still rocking with Reeboks. I feel like when the time presents itself, if it is meant to be, we're going to make that announcement. The streets know and eveybody knows what the deal is. But other than that, I'm rocking Reeboks -- I'm just doing my thing." ("Los Angeles Leakers")
Recently, Cash Money Records CEO Birdman said he nearly started a boycott against Mountain Dew and Reebok after they cut ties with Lil Wayne and Ross earlier this year.
"Really, we could've reversed that [termination of endorsement deals] because my whole take was, 'Since they wanna clown, I can clown and group all my people up.' But on the respect I have for Swizz [Beatz, a Reebok partner], that's why I didn't clown," Birdman told Sway. "I could've put all my people together and say, 'Now my culture and my community, we're not supportin' y'all.'" Birdman says he wouldn't apologize for any of his lyrics and the next time one of his artists come under fire from a corporate entity, he's ready to flex his muscle. "Next time, we're gonna stand up and we're gonna shut that sh-- down," he threatened. (MTV)
Maybach Music Group member Meek Mill recently went off on Reebok in light of cutting ties with Ross.
"F*ck Reebok, we wear Pumas," Meek said in an interview. "That's what we do. We wear Pumas. As far as Ross' situation with Reebok, I just don't approve of none of that. I don't approve of no companies trying to dib and dab in our culture and then when you make a mistake they dip out on you. They're still making money off our brand. I'm very against that. Ross is off Reebok and Reebok is still going to make money off of Ross. Before Rick Ross, Swizz [Beatz] and Tyga, it was no Reebok no more. These companies actually follow our culture and make money off of our culture and pay us like a pimp out. 'This b*tch ain't working today. Put her off the strip.' If you fire me, we're going to tear your sh*t back down. Nobody's wearing Reebok no more. Reebok ain't cool. Don't wear that." (Civil TV)
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Check out the performance footage:
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