News: A-Trak Trashes Jay-Z's 'Magna' Spectacle: "That Samsung S**t Is Corny"
Monday, Jun 17, 2013 1:35PM
Music producer A-Trak has the Internet buzzing after publicly revealing his disinterest in Jay-Z's new Magna Carta Holy Grain Samsung movement.
Never one to hold back, Trak dished out his true feelings over Jigga's Samsung partnership early Monday (June 17).
"That Samsung sh*t is corny," he tweeted June 17th.
"My man RT @ChaseNCashe: Let my man @atrak speak his piece in peace ya feel me. He's too deep in the game. He's a real culture ambassador."
"My man too RT @DJFolk: and 1 time for atrak ...." (A-Trak's Twitter)
The Canadian hitmaker's comments inspired producer Chase N. Cashe to speak up for him.
"N*ggas can say what they want about @atrak but until you give the platform to music like he has you really ain't up on sh*t.," he tweeted.
"Let my man @atrak speak his piece in peace ya feel me. He's too deep in the game. He's a real culture ambassador."
"Rick Rubin is a DemiGod." (Chase N. Cashe's Twitter)
Despite Trak's opinion, fellow hitmaker Timbaland boasted about the new movement.
"ha i told yall we was just gettin started when the jt album drop hah," Tim tweeted June 17th. (Timbaland's Twitter)
Atlanta's Soulja Boy Tell Em had plenty to say about the three minute-plus ad last night.
"That Jay-Z commercial was dope," SB tweeted June 16th.
"Had Rick Rubin just chillin on the couch like it was nothing."
"That commercial was hella long too. Samsung cut that check. Great Businessman." (Soulja Boy Tell Em Twitter)
The must-see commercial aired during the NBA Finals Game 5 halftime break.
Rap fans rejoice: Jay-Z will release a new album, "Magna Carta Holy Grail," on July 4. Jay-Z announced the news through a Samsung commerical which played during tonight's (June 16) NBA Finals Game 5 (Miami Heat vs. San Antonio Spurs). In the three-minute ad, Jay-Z is seen recording and brainstorming in the studio with Rick Rubin, Pharrell Williams, Timbaland and Swizz Beatz. "The album is about, like this duality of how do you navigate through this whole thing, through success, through failures, through all this and remain yourself," he tells Rubin of his twelfth studio album. (Billboard)
According to reports, Trak has shown his disinterest toward Jay in the past.
In 2004, A-Trak joined Kanye West as his tour deejay. He has also contributed to albums by Common, Kid Cudi, Drake and Lupe Fiasco, among others. A-Trak has also said that he's passed on being Jay-Z's official tour deejay. This isn't the first time he's alluded to something about Jay in tweets. Last month, he commented on Jay's taste in films. "Last night I learned that Jay-Z has very bad taste in movies." (HHDX)
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