News: Lil Wayne Suffers Huge Loss, Mountain Dew Dumps Weezy
Friday, May 3, 2013 10:15PM
Just weeks after Reebok parted ways with Rick Ross over his controversial "U.O.E.N.O" verse, new reports claim Mountain Dew has made a similar decision with its relationship to Lil Wayne.
Details of the unexpected decision scattered across the Internet Friday (May 3).
PepsiCo is cutting its ties with Lil Wayne after the rapper made a crude reference to civil rights martyr Emmett Till in a song. Lil Wayne, one of the biggest stars in pop music, had a deal to promote the company's Mountain Dew soda. Earlier this week, PepsiCo also pulled an online ad for the neon-colored soda that was criticized for portraying racial stereotypes and making light of violence toward women. The ad was developed by rapper Tyler, the Creator. (Billboard)
Both Wayne's camp and PepsiCo Inc. have issued statements on their break-up.
PepsiCo Inc. said in a statement late Friday that Wayne's "offensive reference to a revered civil rights icon does not reflect the values of our brand." It declined to provide any further comment. A publicist for Lil Wayne, Sarah Cunningham, said that the split was due to "creative differences" and that it was an amicable parting. "That's about all I can tell you at this time," she said. (Mercury News)
Despite a heartfelt apology from Lil Wayne, his words had little to no impact on the Emmett Till family's issues with him.
A representative from Emmett Till's family said that Lil Wayne's apology for an "inappropriate" lyric in a remix of Future's "Karate Chop" did not suffice, TMZ reports. "While it's commendable that he has vowed to respect the legacy of Emmett Till and his memory to 'not use or reference Emmett Till or the Till family in his music,' this statement falls short of an apology, as none is mentioned," Airickca Gordon-Taylor, who is also executive director of the Mamie Till Mobley Memorial Foundation, said. (Rolling Stone)
Reports also claim the family may be interested in seeing Wayne in-person to discuss their issues.
The family of Emmett Till says a letter from Lil Wayne fell short of an apology for his crude reference to the civil rights martyr, and they want a meeting with the rapper and representatives from PepsiCo to discuss their commercial partnership. A publicist for the Rev. Al Sharpton says he is attempting to arrange a meeting between the parties to work out differences over Wayne's vulgar reference to Till in a song lyric. Wayne has a contract to promote PepsiCo product Mountain Dew. (USA Today)
A couple days ago, in the apology letter, Weezy F. Baby vowed to never make mention of Emmett or the Till family in his music.
"Dear Till Family:
As a recording artist, I have always been interested in word play. My lyrics often reference people, places and events in my music, as well as the music that I create for or alongside other artists.
It has come to my attention that lyrics from my contribution to a fellow artist's song has deeply offended your family. As a father myself, I cannot imagine the pain that your family has had to endure. I would like to take a moment to acknowledge your hurt, as well as the letter you sent to me via your attorneys.
Moving forward, I will not use or reference Emmett Till or the Till family in my music, especially in an inappropriate manner. I fully support Epic Record's decision to take down the unauthorized version of the song and to not include the reference in the version that went to retail. I will not be performing the lyrics that contain that reference live and have removed them from my catalogue." (Statement)
Wayne also reminded the Till family he is a huge supporter of Black rights and would never do anything to damage their community.
"I have tremendous respect for those who paved the way for the liberty and opportunities that African-Americans currently enjoy. As a business owner who employs several African-American employees and gives philanthropically to organizations that help youth to pursue their dreams my ultimate intention is to uplift rather than degrade our community.
Best, Dwayne Michael Carter, Jr. Lil Wayne (Statement)
Recently, the Till family stepped forward and demanded the Young Money head suffer the consequence of his lyrics by losing endorsement deals.
Earlier this month, several of Till's family members and the Mamie Till Mobley Memorial Foundation released a YouTube video that criticized the controversial lyric and expressed their opposition to Wayne's endorsement deal with Mountain Dew. "We also support blocking and banning the endorsements. I've maintained through February, 'Don't do the Dew.' His biggest endorsement is through Pepsi's Mountain Dew. Stop buying it, stop lining his pockets. People are outraged because they feel that he should apologize to our family," a Till representative said to camera. (News One)
Back in Februay, Wayne's controversial Till reference off Atlanta rapper Future's "Karate Chop" remix was removed by Epic Records.
Lil Wayne is in hot water today following his guest spot on Future's "Karate Chop (Remix)," which dropped earlier this week. Weezy's guest spot on that track involved one particular lyric that raised a few eyebrows: "Pop a lot of pain pills/Bout to put rims on my skateboard wheels/Beat that p*ssy up like Emmett Till" Emmett Till, of course, was a 14-year-old African American boy who was tortured and killed in 1955 for whistling at a white woman in Mississippi. The family of Till was unsurprisingly offended by the lyric and, with the aid of Rev. Jesse Jackson, is asking for its removal from the song. Last night the label issued the following apology for the track: "We regret the unauthorized remix version of Future's 'Karate Chop,' which was leaked online and contained hurtful lyrics. Out of respect for the legacy of Emmett Till and his family and the support of the Reverend Jesse L. Jackson, Sr. ... we are going through great efforts to take down the unauthorized version." (Complex)
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