News: Kendrick Lamar Keeps Vibe Alive, Officially Kills Molly [Video]
Tuesday, May 14, 2013 7:48AM
West Coast rapper Kendrick Lamar has finally put an end to the popularity surrounding overnight drug "Molly" by celebrating its demise in his new "B*tch, Don't Kill My Vibe" music video.
Dressed in all-white everything, Lamar relies on captivating scenes and a cameo from comedian Mike Epps in the latest good kid, m.A.A.d city visual.
Rapper Kendrick Lamar pays his respects in his new video for 'Bitch, Don't Kill My Vibe.' Dressed in all white, K. Dot begins the clip on a somber note before things take a celebratory turn at the end. Comedian Mike Epps makes a hilarious guest appearance in the video playing a pastor who baptizes Lamar in a pool full of liquor. All jokes aside, the video showcases beautiful scenes of the Compton emcee spitting his verses in a desolate hillside. We also see Lamar and fellow mourners get turnt up during a funeral procession with plenty of champagne bottles being popped. At the end, we realize who the funeral is for when the words "Death to Molly" flash on the screen. (The Drop FM)
Lamar also injects some product placement in favor of his Aftermath boss Dr. Dre's Beats By Dre headphones line.
The elaborate clip features shots from a solemn funeral service, with all of the attendees wearing white. Those shots are juxtaposed against images of Lamar popping champagnes bottles in a limo with friends as well as performing the song in a lush, wide open meadow. There's also a bit of conspicuous product placement, with a lingering shot of a Beats by Dre "Pill" speaker, a shout-out to Lamar's Aftermath label head Dr. Dre, and Beats co-founder Jimmy Iovine of Interscope Records. (News Radio)
Maybach Music Group leader Rick Ross lost a Reebok endorsement deal a few weeks ago after referencing Molly as his drug of choice on Rocko's "U.O.E.N.O."
"Put molly all in her champagne, she aint even know it...I took her home and I enjoyed that, she aint even know it" This is a line from Rick Ross' verse on Monica's ex-boo Rocko's latest jam "U.O.E.N.O." (You Dont Even Know). MCs have been "turnt up" on the popular party drug for more than a year now, taking every opportunity to name-drop the X-pill substitute in every song possible. If you want to ruin your life with drugs then that's perfectly fine with us, but when you start rapping about having sex with secretly drugged girls we have to draw the line. Listen to the track below and tell us what you think (Rick Ross' verse starts at 2:09) (Bossip)
Over the winter, Slaughterhouse's Joe Budden delved into the negative effects of Molly.
"I didn't see a problem with the fact that maybe five days would go by without sleeping. I didn't see a problem with the fact that maybe I was hallucinating at times. I didn't see a problem with the fact that I just couldn't get up and walk sometimes. It just altered your thinking process dramatically, and for a thinker like myself, that was like nothing I'd ever experienced before. ... Now everyone is speaking about Molly like it's the thing to do. I thought it was important for somebody, anybody, to stand up and say, 'you know, I did that, it's corny.' I'm just hoping that at the end of the day, it won't be me versus the entire music industry when it comes to who a 13-year-old should listen to regarding drugs." (Fox 5)
Check out Kendrick Lamar's "B*tch, Don't Kill My Vibe" music video: