News: J. Cole Puts Pressure On Kanye West's Head, Announces SoundScan Challenge

Monday, May 20, 2013 4:00PM

Written by Cyrus Langhorne

Roc Nation's J. Cole is ready for a real challenge and has decided to push up the release date of his Born Sinner to go head-to-head with Kanye West's upcoming Yeezus album.

Cole broke the unexpected news to his 3.7 million Twitter followers Monday (May 20).

"Kanye West is one of the greatest artists of our generation.," Cole tweeted May 20th.
"Which is exactly why I'm moving my release date up."
"Born Sinner June 18th"
"June 18th http://instagram.com/p/ZifP59Fc8g/" (J. Cole's Twitter)

Hours prior, Cole's Born Sinner special edition version cover surfaced across the Internet.

Here goes the official album cover for the deluxe edition of J. Cole's upcoming sophomore album Born Sinner, which was revealed by the New Zealand iTunes store and listing a June 14th release date. That probably means it's due in the United States on June 18th, a week up from it's original planned date. The standard edition of the album features 16 tracks while the deluxe has 21. (HHNM)

Earlier this spring Cole could not resist announcing his LP release date on Twitter.

Taking to his Twitter, Cole wrote "said i would never announce on twitter, but damn, since i f*cked up that first one (but what a moment!) ...... Born Sinner June 25th. - Cole." Since delaying the album, Cole had previously pleased plans with the Truly Yours EP. Now, he's got two and a half months to make sure Born Sinner isn't delayed again. (Exclaim)

Over the weekend, Kanye's Yeezus album title and release date were revealed.

Apparently, his girlfriend, Kim Kardashian, is also part of his marketing team. She posted a photo on Instagram Saturday night showing the album artwork for Yeezus alongside a pair of the rapper's Air Yeezy sneakers, which he designed for Nike. "#Yeezus #RedYeezy's #SNL #Tonight #NewSlaves #YeezySeason #Donda #June18," she captioned the image. (USA Today)

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