Singled Out: "I Told Baby, 'Yo, I Really Want To Work W/ Rick Ross'"
Tuesday, May 28, 2013 9:05AM
[SOHH highlights a hot record each Tuesday and offers a unique look at the track in Singled Out. After Bobby Brackins broke down his "Big Body" anthem last week, Cash Money's Jay Sean decodes his Rick Ross-assisted "Mars" smash.]
I grew up listening to hip-hop, like the era of Busta Rhymes. I wanted to work with some of the greatest on this [Neon] album and the track I did with Busta is such a club banger. He brings so much energy to records like that.
But working on "Mars" with Rick Ross, oh man, I'm such a big fan of his. That guy really has the whole entire scene on lock and I think everybody knows when you got the "Boss" on the record, that it's something big. I was totally aware of that when I went to go work with him.
I knew I had to pick the right song. "Mars" is actually my next single. I had met Rick a couple of times in Miami and he's family, too. Him and Baby go back so far. I told Baby, 'Yo, I really want to work with Rick Ross. I think I have the perfect song for him.' When I work with people, it's not because they're a cool name or I think they're popular at the time. There's always a reason.
I wanted to work with Busta Rhymes for a reason, I think he's a legend. I wanted to work with Sean Paul for a reason because of the vibe he has as the dancehall king. All of these people I've worked with have been for different reasons. Rick Ross is the king of "that" thing. He just does "that" so good. He has that particular style of music and sound. When you hear his voice in the club, he just brings it.
I knew I needed him on this particular song. We touched base, he loved the song and got on it.
The reason why I did this new album and the reason why I did this single is because I put all of these pop hits out of my head and out of my mind.
That's not what I'm trying to do. That's not what I'm trying to do on this album and that's not what I'm trying to do with this song. If I wanted to do that, I would have carried on with the dance singles and what everyone else is doing.
I'm kind of ready to move away from that. That's not what I want to do, that's not the way I want to go forward with this album so, for me, I'm looking at it like, "Yo, ten yeas down the line, I want to write a great album."
If it's stuff that's not playing on the radio, that's cool with me. I've got a world wide fan base now. I'm giving them what they want to hear. They want to hear some of that sexy R&B sound back again, that I used to give them a good seven years ago, that's what this song is.
Considered one of the first artists to start the new British Invasion in United States in recent years, and the only British born urban artist to go #1 in America, multi-platinum selling Jay Sean has had three internationally known albums, Me Against Myself, My Own Way, and All Or Nothing, as well as five consecutive top 40 Billboard singles, "Down," "Do You Remember," "I Made It (Cash Money Hero's)," "2012" and "Hit the Lights." The London born artist started songwriting at the early age of 13, which spawned from his love of Hip Hop and R&B including soul singers, Boyz II Men, Mary J. Blige and Stevie Wonder. By the time his debut album released in 2004, his small group of London supporters grew to be a global fan base. It wasn't until after the release of his second album and international hit "Ride It," that Cash Money CEO Ronald 'Slim' Williams took note. He was signed as the first British artist on the label, and his debut single became Cash Money's first Billboard Hot 100 number one single. Since 2009, Jay Sean has sold a remarkable 12+ Million singles and has collaborated on tracks with Bryan 'Birdman' Williams (Written On Her/Like This Like That) as well as chart topping label mates, Lil Wayne (Down/Hit the Lights), Nicki Minaj (2012 It Ain't the End) and Tyga (Sex 101). In April 2012, Jay digitally released "I'm All Yours" featuring Pitbull to much critical acclaim, and top 10 chart positions in many territories.
Check out "Mars":