News: Rick Ross Loses Millions W/ Reebok Break-Up: "Ross Is Telling People He Was Entitled To Corporate Forgiveness"

Wednesday, Apr 17, 2013 8:00AM

Written by Cyrus Langhorne

Maybach Music Group leader Rick Ross may become a bit stingy with his money as reports claim the "Boss" will lose over $3 million after being dropped by mega sneaker retailer Reebok last week.

According to reports, Ricky Rozay could lose up to $5 million since Reebok decided to part ways with him.

Rick Ross is crestfallen over losing his Reebok deal because of that date rape song ... but he's also bitter because he believes the shoe company owed him a second chance. Sources close to the rapper tell TMZ ... Ross will lose between $3.5 million and $5 million ... he was getting a check each time he wore the shoes. TMZ broke the story ... Reebok dumped Ross for releasing the song U.O.E.N.O., which includes the lyric: "Put Molly [Ecstasy] all in the champagne. She ain't even know it. I took her home and I enjoy that. She ain't even know it." Ross issued a tepid apology ... suggesting the lyrics were actually misinterpreted. He also pulled the song -- which was only on a mixtape. (TMZ)

Reports also suggest Ross expected the popular sneaker company to give him a pass over his controversial "U.O.E.N.O" lyrics.

But that wasn't enough for Reebok, which was taking heat from women's groups for keeping Ross in its stable of spokespeople. Ross is telling people he was entitled to corporate forgiveness because he did so much for the brand ... bringing classic Reeboks back in style in the hip-hop community. But Reebok was unmoved, saying, "We are very disappointed he has yet to display an understanding of the seriousness of this issue or an appropriate level of remorse." In other words ... too little, too late, Rick. (TMZ)

Atlanta hip-hop artist Rocko has stood behind the "Boss" and even suggested Reebok is in debt to him for the popularity he brought to the company.

"As far as the Reebok thing, I don't think that was fair because what he brought to Reebok. People in my neighborhood, in my city, they're back wearing Reeboks," Rocko said about the sneaker giant and its popularity among rap fans. "It was a cardinal sin to wear Reebok before Ross started promoting 'em. Ross stepped in and he branded 'em and he got the urban market back in to 'em." (MTV)

Last Thursday (April 11), the sportswear brand issued a statement on its huge decision.

Athletic goods retailer Reebok on Thursday terminated its relationship with rapper Rick Ross, whose song featuring lyrics that seem to boast about drugging and raping a woman has caused an uproar. "While we do not believe that Rick Ross condones sexual assault, we are very disappointed he has yet to display an understanding of the seriousness of this issue or an appropriate level of remorse," Reebok, a subsidiary of Germany company Adidas, said in a statement. "At this time, it is in everyone's best interest for Reebok to end its partnership with Mr. Ross," it said. Ross had an endorsement deal with the company and promoted its shoes in print and TV commercials. (Reuters)

For the latest gadgets, gear and giveaways, check out

blog comments powered by Disqus