News: 50 Cent Pokes Fun At Rick Ross Over Reebok Disaster

Monday, Apr 15, 2013 10:51PM

Written by Cyrus Langhorne

G-Unit's 50 Cent chose a sly way to go after music rival Rick Ross, poking fun at the "Boss" making headlines last week after losing his Reebok sneakers endorsement deal.

Curtis Jackson hopped onto his Twitter page to take aim at Ricky Rozay.

50 Cent hasn't commented during the whole Rick Ross "date rape" lyrics controversy. However, over the weekend, he couldn't resist but to throw a jab at his rival. On Sunday night (April 14), the hip-hop mogul took to Twitter with a funny photo and caption for Rozay, poking fun at the rapper for losing his endorsement deal with Reebok."they keep trying to hate on to lol," Fif tweeted (@50Cent), along with the above captioned photo ("I hear reebok are looking for a new face") (Baller Status)

Atlanta hip-hop artist Rocko sided with Ross and questioned Reebok's business decision a few days ago.

"As far as the Reebok thing, I don't think that was fair because what he brought to Reebok. People in my neighborhood, in my city, they're back wearing Reeboks," Rocko said about the sneaker giant and its popularity among rap fans. "It was a cardinal sin to wear Reebok before Ross started promoting 'em. Ross stepped in and he branded 'em and he got the urban market back in to 'em." (MTV)

Last week, Reebok issued a formal statement on parting ways with the "Boss."

Athletic goods retailer Reebok on Thursday terminated its relationship with rapper Rick Ross, whose song featuring lyrics that seem to boast about drugging and raping a woman has caused an uproar. "While we do not believe that Rick Ross condones sexual assault, we are very disappointed he has yet to display an understanding of the seriousness of this issue or an appropriate level of remorse," Reebok, a subsidiary of Germany company Adidas, said in a statement. "At this time, it is in everyone's best interest for Reebok to end its partnership with Mr. Ross," it said. Ross had an endorsement deal with the company and promoted its shoes in print and TV commercials. (Reuters)

In the early 2000's, 50 and rap mogul Jay-Z landed Reebok sneaker deals.

Make no mistake about it, Reebok Classics needed to make a big splash if they were ever going to get back to the position they once had. Maybe they did the need pomp and circumstance of signing somebody like Rick Ross, but could they achieved the same goal if they had said John Wall - who was still with Reebok at the time - was going to start wearing Classics product on the court? Would they have been better served by just sending over a few choice pairs to celebrities who love to post the free stuff they get? Wouldn't having Allen Iverson and Shawn Kemp - some of the most popular NBA players in the 90s in a culture that drools over anything 90s related - have been enough to promote the movement? Sure, it worked - with varying degrees of success - a decade ago when Reebok signed Jay-Z and 50 Cent to sneaker deals, but this is a different era of hip-hop culture that we live in. (Kicks On Fire)

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