Underrated: "They Created The Sound Of Hip-Hop These Days"
Thursday, Mar 7, 2013 12:05AM
[Each week, SOHH asks two entertainment personalities to name who they feel is the most underrated emcee in hip-hop. After Finatik gave Termanology the title earlier this week, DJ Paul crowns his own Three 6 Mafia SOHH Underrated.]
You definitely have to say Three 6 Mafia is SOHH Underrated.
People even tweet me and say, "DJ Paul is one of the most underrated producers." I'm going to tell you another thing. Three 6 Mafia created the sound of hip-hop these days. Everybody is eating because of the music.
We opened the doors for people to feel comfortable about drugs. We came out with a record talking about sniffing cocaine and sipping Sizzurp. Pimp C, he'd tell us, "Y'all do stuff that these other rappers do but these n*ggas scared to talk about it. Y'all come on a record talking about sniffing cocaine and I know a lot of rappers that sniff cocaine but they're not gonna talk about that sh*t."
There's a lot of those rappers out there but they're not going to rap about it. They're scared. We came out rapping about drugs and sipping Sizzurp. People were like, "What the f*ck is up with these guys? They're talking about robbing and doing cocaine."
On top of that was the scary bass beats. That's why it took us so long. We had ten records before we had a record deal because nobody wanted to give us a record deal. They only heard us talking about beating people up at the club.
When we sold so many records on the underground, we flew out to New York and got the record deal. Then the next thing you know, everyone started coming out with beats like ours. Even still today, everybody has beats that I made back when I was in the ninth grade.
Out in New York and all around, everyone has that Three 6 Mafia sound. If you get a session from some of these guys like the Lex Lugers or the others, if you go to their sessions and look at their sounds, there's going to be some sounds that say "Three 6 Mafia" on them. That sound has been on so many beats.
Three 6 Mafia can be considered one of the most powerful rap groups of all time and 23 years later, still doing it.
Together with production partner Juicy J, DJ Paul played an important role in the South's rise to prominence within the once East- and West Coast-dominated rap industry. Behind the duo's leadership, Three 6 Mafia rose from an underground phenomenon in Memphis to a nationally recognized rap empire, spinning off numerous solo albums for the collective's many members in the mid- to late '90s. Like his production partner, DJ Paul specialized in dark, eerie tracks driven by bass-heavy beats and haunting sounds. He also raps as a member of Three 6 Mafia.
Check out Three 6 Mafia's music: