Singled Out: "Ludacris Actually Went Out To His Car To Listen To The Record On Repeat, It Took Him A Few Hours"

Tuesday, Feb 19, 2013 12:15AM

Written by SOHH for Zac

[SOHH highlights a hot record each Tuesday and offers a unique look at the track in Singled Out. After Jack Thriller broke down his "Don't Kiss These H*es" anthem, one half of Jim Jonsin's Finatik & Zac production duo breaks down making Ludacris' "Representin'" single.]

The Ludacris and Kelly Rowland "Representin'" record was a Jim Jonsin session. As many people might know, we're signed to him. He was booked in to work with Luda and we met up with him and Rico Love.

Rico was in the session as well and co-produced the track with Jim. We were out at Circle House down in Miami. We just kind of tried a few different ideas with Ludacris and then we kind of vibed with some stuff and just stumbled across that.

Jim hit some chords and Rico said, "Those chords are it. That's a smash right there. I don't know where you're going with it, but just use those chords right there and I'm going to write a crazy chorus to is."

So we banged out the track in like, 20 minutes, it was just one of those real quick ones. We banged it out and then Luda wrote his verses. Luda took his time and actually went out to his car by himself to listen to the record on repeat. It took him a few hours because he didn't just rush it.

He wrote his verses, came back and said, "You know, it'd just be crazy to get Kelly Rowland on this track." A couple months later, they reached out to her and got it done and that's how it happened.

This was the first time we got to work with Luda. Actually, this was only Jim's second time getting to work with him. He's a real cool guy. He's super, super down to earth. He actually came by Jim's spot to check the mix on the actual track.

That's real cool that he actually goes out of his way to check mixes, he's involved like that. He was completely happy with it and loved the record.

Luda's a real cool dude, considering everything he's accomplished, including his acting and all that stuff. He's super down to earth.

Finatik N Zac are an Australian duo signed to producer Jim Jonsin's "Rebel Rock Entertainment". The duo consists of Michael "Finatik" Mule and Isaac "Zac" Deboni. By the time Finatik had reached eighteen, he had accomplished what most high school students had only dreamed of, and had acquainted himself with some of hip hop's biggest names such as DJ Premier, Method Man & Redman, Jurrasic 5, Black Eyed Peas, Mix Master Mike etc... During this time, Finatik continued to broaden his skills and decided that he wanted to be more involved in creating and developing the beats that he had become so used to playing on the decks weekly at resident nightclubs of up to 5,000 people all around Australia and Asia. Word spread fast that this popular young DJ had retired from battles and would be pursuing his production career. It was then that he was introduced to another Perth production heavyweight, Isaac Deboni, known as Zac, who had completed a diploma in audio engineering from the School of Audio Engineering (SAE) straight out of high school.

Check out Ludacris' "Representin'":

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