News: 50 Cent Discusses How Much Music He Makes These Days, Imagines Marketing Plan As '13 Rap Rookie [Video]

Sunday, Feb 24, 2013 2:10PM

Written by Cyrus Langhorne

G-Unit's 50 Cent recently disussed how much music he is fitting into his busy schedule these days and what type of approach he would take to the music industry if he were starting out this year.

Fif said in light of his upcoming Street King Immortal LP, he has aimed to make up to two albums worth of free music for fans.

"I've been writing new material since I started to release my actual album," Fif said in an interview. "I usually make two albums worth of material to give away during the process of selling the actual record because it's taking a lot longer to position records than it used to. It used to take six to eight weeks at radio and now it's like, twelve. [laughs] You know, it's almost twice the length of time. So because hip-hop culture has, like I said, a youthful audience that has a short attention span, they're not sure it's smoking hot because it would take six weeks for it to get to that peak point where it's everywhere in front of you and now it's taking twelve weeks and they're like, 'I like that but I'm not sure if it's as hot as those other records because it's just a different climate in time.'" (WSJ Live)

He also stressed the importance of making sure a strong visual went with any new music if he were a rap rookie trying to make it big in a competitive industry.

"If I was coming up now, I would find the visual to be more important or as important as the actual song itself," Fif added. "Your phone has the ability to be your recording device for your in-studio performance. If you have the right material, you'll start to generate material or develop a fan base and have limitless amounts of people online who can check you out based on that." (WSJ Live)

Around mid-January, 50 cited changes at Interscope Records for delaying his upcoming solo album.

On Wednesday, the "I Get Money" MC revealed to MTV News that Street King won't be out on February 26 and is now slated for a spring release, citing internal changes at Interscope Records as the reason. "Actually it's the system," he said. "It's a lot of adjustments being made there, obviously Christmas I think 35 people got let go." In the past, Fif has really taken Interscope to task when it came to delays and leakage of his music. This time, however, he seems to be understanding of the situation and exercising a great deal of patience. "It's a shift in who's responsibilities are what, so as fast as they get it together," he said. "I'm confident they'll put it together though, so it'll be out." (MTV)

Recently, the G-Unit head spoke to SOHH about his past issues with the label music executive Jimmy Iovine built.

"With Interscope, look, all artists are going to express their frustrations with the system at some point," Fif told SOHH. "I've had all the success in my career with Interscope Records. You know? So when everybody is there and working, that's a powerful system there but a lot of people that are walking around the building now are new faces so I'm reintroducing myself and creating a new focus with the people that are actually there." (SOHH)

Check out 50 Cent's interview:

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