News: Nicki Minaj Opts Out Of Luxury Brands, Sells Fashion Line Through Kmart
Wednesday, Jan 9, 2013 8:20PM
After months of speculation, Young Money's Nicki Minaj has announced her long-awaited clothing line will finally hit store shelves courtesy of mega retailer Kmart.
Reports of the unexpected partnership surfaced online Wednesday (January 9) afternoon.
Nicki Minaj is coming to a store near you. Following deals with Pepsi, M.A.C., and OPI, the hip-hop mogul has announced a partnership with Kmart to sell her multi-department lifestyle brand. Nicki will launch apparel and accessories collections in conjunction with Kmart and the ShopYourWay.com social shopping platform. The "Starships" rapper will develop the lines, which will be available exclusively at select Kmartlocations and on ShopYourWay.com beginning this year. She will oversee the design and development of the brand so that it reflects her strong creative talent, expressive personality, and distinctive individual style. (Rap-Up)
Not alone in the venture, Maroon 5's Adam Levine is also set to launch his own gear through Kmart.
We can't say we were surprised when we heard that Nicki Minaj and Adam Levine would be launching their own clothing and accessories lines at Kmart and Shop Your Way in 2013. The two musicians-turned-reality-show-judges will "design and develop their collections with Kmart to reflect their strong creative talents, expressive personalities, and distinctive individual styles," according to the press release. I mean, Nicki has been very openly shopping around her potential clothing line since last August, and even back then said, "My biggest goal was to make a line that was going to be affordable to my fans and also rich enough in quality that they'll feel like they're wearing exactly what I'm wearing." And for Adam, well, remember he launched a clothing collection (called 222) back in 2010, and since then has been flirting in and out of fashion world by performing at the Victoria's Secret runway show and releasing his first-ever fragrance? Yep, we've been keeping our eyes on y'all! (MTV Style)
Following the news, Minaj answered eager fans' questions about her line.
"That is CORRECT > RT @Jessie_Barbie: @NICKIMINAJ Your clothing line will also be available for online shopping right?," she tweeted January 9th.
"All sizes! XO> RT @ItsMarthaBitch: @NICKIMINAJ About this clothing line....big girl sizes or will I only be purchasing for my lil cousins?" (Nicki Minaj's Twitter)
Nicki spoke on the gear dropping sometime this year back in November.
"That's the big thing I'm looking forward to next year, the clothing line," Nicki said in an interview. "The clothing line's going to be so, so, so freaking cute. You guys are going to love it. But uh, I don't know. I'm not really a lingerie type of girl. I'm like a t-shirt and panties type of girl. Lingerie's stupid! [laughs]" (Tim Westwood TV)