News: J. Cole Says Don't Get Your Hopes Up For "Born Sinner" Just Yet
Tuesday, Nov 20, 2012 10:22PM
Weeks after J. Cole announced the release date and title of his upcoming Born Sinner album, the Roc Nation protégé now says fans should not hold their breath over its slated drop date.
Cole said a delay is likely due to how big of a release he envisions his sophomore LP receiving.
Part of the reason that "Born Sinner's" release date may well be pushed back is because of Cole's increased promotional muscle. The rapper mentions that he's eyeing different branding opportunities to coincide with the album, as well as a short film -- "something way more expansive than a music video," he claims -- that will begin shooting in December. (Billboard)
The North Carolina-bred emcee also said fans can expect a more serious vibe on this album.
Whenever "Born Sinner" arrives (Cole predicts sometime early in 2013), the album will likely be a more serious effort than "Cole World," which debuted at No. 1 upon its release last year. The album will detail "the story of corruption -- corruption of an artist when commercial appeal is involved, or corruption of a relationship when temptation is involved, or corruption of a government when capitalism is involved. It's a lot of things. I don't want anybody to think it's so heavy, but it deals with those things." (Billboard)
In early November, Cole briefly addressed his dramatic sophomore album announcement.
"The beauty of the announcement is that the real MOMENT happened only once. Only the 15 or so thousand who sat in that Ustream know what that really felt like. Here's to new albums and new approaches. See you soon." - J. Cole (Life + Times)
The eye-catching visual started circulating online a couple weeks ago.
Aside from a few free tracks ("I'm a Fool ," "Get Free ColeWorld ") and live previews of new verses , J. Cole has remained largely quiet about his sophomore album--that is until last night when, during a UStream, the Roc Nation rapper finally announced the title and release date of the new LP: Born Sinner, due out Jan. 28. The news also comes with a pretty dramatic trailer. Let's hope this means we'll be hearing some new Cole in the coming weeks. (Prefix Mag)
Check out the new album announcement: