Underrated: "I Think He Almost Embodies A New Type Of Backpack Rap Coming Out Of The West Coast"
Thursday, Nov 29, 2012 12:05AM
[Each week, SOHH asks two entertainment personalities to name who they feel is the most underrated emcee in hip-hop. After Camilla Poindexter gave J. Cole the title earlier this week, Texas rapper Richie Branson crowns Dom Kennedy SOHH Underrated.]
Right now, I would have to say Dom Kennedy, man. I ride to Dom Kennedy.
I think he's a dope artist and his music is great. I think he almost embodies a new type of backpack rap coming out of the West Coast. Dom Kennedy, that's the dude. Dom Kennedy.
I've been a fan of Dom Kennedy since [2010's] From the Westside with Love and I really remember what really got me to him was a song he got called "Locals Only." That's still my favorite Dom Kennedy song.
I think the reason was, and a lot of people missed it, the sample that was in that beat was from my favorite video game called Chrono Trigger and I actually sampled that same sample for a song I did called "Letter to Squaresoft," which was the company that made that game. I was asking that they make games like that again.
But just that beat alone, his beat selection is crazy. He picks them beats that give you an old school retro 1990's, underground hip-hop feel and his delivery is really laid back. I really f*ck with Dom Kennedy.
Richie is an extremely versatile artist/producer who has already made some noise in the music industry. In 2009 he formed a music production company with his cousin, music producer Jeremy "J.Forbes" Brown. Within months, Red Prodigy's signature sound was already being co-signed by top executives in the music industry. Def Jam's President, L.A. Reid, personally offered a record deal to one of Red Prodigy's artists, Demarcus "Bone" Hamilton, after hearing two of Bone's songs, both of which were produced by Richie and J. Forbes. Red Prodigy produced Bone's smash debut single "Homegurl" which stayed on the Billboard Hot 100 Hip-Hop/R&B charts for 19 weeks and reached a radio audience of over 9 million people. Eventually, Red Prodigy would go on to do production work with industry artists from around the nation including Chalie Boy, Slim Thug, The Dream, Bun B, and Rick Ross.
Check out Dom Kennedy's music: