News: Birdman Reveals Big Cash Money Challenge: "We Have To Keep Buckling Down"

Tuesday, Nov 27, 2012 10:45PM

Written by Cyrus Langhorne

Cash Money Records boss Birdman recently discussed the fire power behind his ever-growing music conglomerate and how many albums he envisions the company dropping on a yearly basis.

In a perfect world, Birdman a.k.a. Baby wants Cash Money pumping out around 100 retail projects per year.

"Right now, as we stand, we have [48 acts] between Young Money, Cash Money, We the Best," Baby told MTV News during an October interview in Las Vegas. "The goal is to keep developing and keep putting out, so to do that we have to keep buckling down, grindin' hard and stayin' focused. And that's a big challenge, to put a hundred out." (MTV)

In early 2010, Birdman mapped out a Young Money/Cash Money retail takeover.

Baby's ambition is clear: the flamboyant Cash Money CEO wants to release 16 albums under the YMCMB umbrella within the first six months of this year. "I think bringing Fred [Durst] and Limp Bizkit to the team gives us a different look," Birdman says. "We dominate rap, but we're also trying to grow in different areas; Pop, rock, gospel, country." Already, there's a rash of artists under the YMCMB umbrella with music on the way. Bow Wow's, Underrated, LP and Lil Twist's, Don't Get It Twisted drop a week apart on March 13 and March 20, respectively, while Nicki Minaj's, Pink Friday: Roman Reloaded is slated for April 3. New albums from Busta Rhymes and Mystikal--also new YMCMB signees--have summer release dates as well. (XXL Mag)

The rap executive recently celebrated reaching a big Cash Money benchmark.

Cash Money Records, the iconic record label owned and operated by brothers Bryan "Birdman" Williams and Ronald "Slim" Williams has added another achievement to their already lengthy roster: the sale of 500 million songs worldwide. "There is no more dynamic and prolific a label than Cash Money Records and the YMCMB family - point blank. We're proud of every one of our artists and their contribution to our legacy," says Bryan "Birdman" Williams, the Co-CEO and Founder, Cash Money Records. "What's most humbling is the global reaction to our story. Slim and I built this label from the ground up and seeing our brand connect with people across borders, culture and language makes us appreciate every one of our fans worldwide. We can't wait to deliver another 500 million bangers". (Statement)

Earlier this year, Cash Money protégé Lil Wayne spoke on his relationship with the label and inking a new multi-year deal.

The rapper, who has been signed to Cash Money records since he was 11 years old, has inked a deal with the label to put out another four albums under his Young Money imprint. Wayne made the announcement during an interview with MTV's Hip Hop POV, while also revealing details about his contract with the label and what fans can expect from his new releases. "Contract-wise, I only get paid for 12 songs. Maybe on a Carter album, you probably only gonna get 12 songs, maybe a bonus 13," Weezy said. "But on this I Am Not a Human Being thing, I don't really care ... you're probably gonna get 16 on there." (The Hollywood Reporter)

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