Pulse Report: Rap's $15 Million Geniuses, 50 Cent Whispers Sweet Nothings Into Fat Joe's Ear, Gunplay Gets Gang Banged

Friday, Oct 5, 2012 12:15PM

Written by Bulldog Butters

In this week's Pulse Report, we're going to clap one time for the geniuses at Rap Genius, find out just how pitiful 50 Cent and Fat Joe's "truce" is, watch Gunplay nearly lose his manhood and street cred and oh SOHH much more!

[Editor's Note: The views expressed in this column do not necessarily reflect those of SOHH]

1. Genius

Now don't get me wrong, logic tells me that I should have focused this opening part solely on the silly-ness that took place at last weekend's BET Hip Hop Awards. SMH. From Rick Ross fighting Young Jeezy to Gunplay getting G-Unit some street cred again to even Machine Gun Kelly versus Microsoft, it was straight bananas down in Atlanta last weekend. But I want to throw a twist and put some light on something that you can actually tell your mom and pops about, maybe get them to respect you investing so much time on rap sites. LOL. Rap Genius may be one of the most slept-on websites online right now. When I was back in my high school days, I used to love to recite bars in class when my friends and we'd even compete against one another to see who knew the most lines. Needless to say, trying to jot down each bar got too hard on the radio so I'd go to websites and try to find out those horribly recited lyrics and fill in the blanks. I still do this and last year I got put on to Rap Genius. What I thought was just an ill site for getting full song lyrics turned into a never-ending Rap Study Hall. So many of my favorite rap bars were getting dissected and made me see just how much talent some of these RAPPERS actually have. Now, Rap Genius is picking up steam and while it's still crazy slept-on, looks like some doggy wants to "Social Network" the game:

I'm delighted to announce that Andreessen Horowitz is investing $15 million in Rap Genius.

Given that Rap Genius is a web site where people explain rap lyrics, and given that my partner Ben is a noted rap fanatic , your first reaction might be, "That Horowitz guy has completely lost his mind ." I, on the other hand, find rap every bit as comprehensible as ancient Mesopotamian . That's why I'm writing this blog post - not him. Let me explain why we've invested in Rap Genius...

First, there is the undeniable, irrepressable phenomenon that Rap Genius already is - the definitive online community of rap aficionados; one of the fastest growing web sites in Y Combinator's history ; a thriving ecosystem of ideas, artists , and fans.

Second, there is the stellar team. Rap Genius has the rare balance you always hope for in a startup team - three founders , each with unique skills, who mesh perfectly. Mahbod is the most brilliant community creator we've seen since Caterina Fake's heyday at Flickr. CEO Tom shares Jeff Bezos's D.E. Shaw pedigree and codes up a storm . And former "Deadwood" writer Ilan serves as impresario and runs the show .

But that's just the start. It turns out that Rap Genius has a much bigger idea and a much broader mission than that. Which is: Generalize out to many other categories of text ... annotate the world... be the knowledge about the knowledge... create the Internet Talmud .

There's music in other genres and other languages , but what other categories? Poetry , literature , the Bible , political speeches , legal texts , science papers . And those are just the start. We think the community will continue to expand beyond rap into all culture. The potential of this company is large.

Finally, there's the other reason - maybe even the real reason - why I'm so fired up about this idea and this investment.

Only a handful of people know that the big missing feature from the web browser - the feature that was supposed to be in from the start but didn't make it - is the ability to annotate any page on the Internet with commentary and additional information.

Back in 1993, when Eric Bina and I were first building Mosaic , it seemed obvious to us that users would want to annotate all text on the web - our idea was that each web page would be a launchpad for insight and debate about its own contents. So we built a feature called "group annotations" right into the browser - and it worked great - all users could comment on any page and discussions quickly ensued. Unfortunately, our implementation at that time required a server to host all the annotations, and we didn't have the time to properly build that server, which would obviously have had to scale to enormous size . And so we dropped the entire feature.

I often wonder how the Internet would have turned out differently if users had been able to annotate everything - to add new layers of knowledge to all knowledge, on and on, ad infinitum. And so, 20 years later, Rap Genius finally gives us the opportunity to find out. It's an ambitious mission, and one we are proud to get behind. (Rap Genius)

There's no telling what the future holds but I really think this is going to be the start of something big. As you could see from the video I posted above, there are some haters, but that's only natural. Think about the real lane something like a $15 million investment can make. The fact that it started with "Rap Genius" and could potentially become the next big thing since Wikipedia? You've already gotten plenty of rap endorsements:

I really see the potential in Rap Genius, y'all. What MySpace and Facebook and Twitter did to the game might not be anything close to what they can do. And to make it even crazier, I think they can branch out to meanings in movie lines, video game story lines and more. Time will tell, but just remember I co-signed this first! LOL.

2. The Whisper Song

Look, I hate rap beefs. If things worked out in my favor, rappers would just swing around and around, making peace songs like Wiz Khalifa and Curren$y, but that's not the case. Just like we don't like to admit violent movies are better than light-hearted comedies, we don't like to admit that we're stuck on rap beefs and diss songs. Truth be told, some of the best music has come from good diss tracks. Even though I hated it at the time, "300 Bars" was the hottest diss track I'd ever heard. With all that said, the way 5-0 Cent and Fat Joe made up? No bueno. Something just didn't feel or seem right. Could it be because it didn't gain much publicity or was it because it involved 5-0 whispering sweet nothings into Fat Joe's.....ear?!?!!? SMH....

"He always wanted me and 50 Cent to make peace forever but we were just being stubborn and ignoring him," Fat Joe revealed in an interview referring to the late Chris Lighty. "I came to do the tribute, I knew 50 Cent would be there but I came there like, 'We're going to do this for Chris.' And while we were there, 50 whispered some things in my ear that was like gentleman-like, you know what I'm saying? I'm a gentleman. I don't dislike people. I'm one of the most loveable dudes in hip-hop, believe it or not. But you know, he just said the right things, a handshake was involved and that was that. It was two grown men to say 'Yo, this is Chris Lighty, this is for hip-hop, let's move on with our lives.' This is Israel-Palestine. I don't want to talk crazy but this was going to go bad no matter what. ... Unfortunately, it took somebody I love very much and [50] love so much, somebody who tried effortlessy to squash the beef for years." (Hot 107.9)

I'm sorry, but not even Nas and Jay-Z ended things on this peaceful of a note. They did it big with a concert back in 2005, right? So why would we expect anything less from these two? Have y'all forgotten how badly they went at each other?

Y'all decide for yourself, but whispering has never sounded like a legit way to end a beef. SMH...

3. Moment of the Week: Gunplay Gets Beatdown

I really do think that Rick Ross and his boys have street credibility, actually, even more so than 5-0 Cent and G-Unit these days but the beatdown that Gunplay got served up last weekend? That was probably one of the worst and most embarrassing fights I've ever watched. I don't like going to World Star Hip Hop that much (no beef, just like YouTube more) but I've got to give props where props are deserved. This footage was CRAZY! Easily the biggest moment of the entire week.

I guess Gunplay just has a knack for getting dismantled in fights. There was that footage 5-0 tried to clown him with back in 2009 and now this? The wild thing is that Gunplay's always talking after the fact, I heard him on at least three interviews about getting beat up. As much as I clown 5-0, I'll say that the G-Unit camp really went in on him. Tony Yayo too? LOL!!!!! Sometimes brothers unite for war.

4. Mrs. Butterworth: Monyy Mon

Just for the record, I put y'all up on Monyy Mon (Mony Monn, whatever) last week but I couldn't resist and ahd to feature her this week as the newest Mrs. Butterworth. All the fine ladies are getting knocked up these days. Beyoncé's got a baby, Alicia Keys had a baby, Amber Rose is now expecting a baby and even Kim Kardashian is getting latched onto baby bump rumors. Considering my feelings on Kim K vs. Monyy Mon, I feel it's only right to embrace a non-pregnant Kim K look-a-like's body frame. The good thing about her is unlike Kim, you feel like there's a shot. LOL.

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OK, don't hate me but I couldn't find any videos on Monyy Mon. Photos are going to be your best bet for now. In the meantime, you can be like me and hit her up on Twitter (@Mon_Monyk) asking for some vids! LOL.

*UPDATE: Upon further review, I retract last week's Pulse Report statements. Kim K is WAY hotter (sorry Monyy) than Monyy. Just finished looking at the rest of her Twitter photos and see that make-up is a helluva concealer.*

5. Rappers Say The Darndest Things

Funny things from start to finish this week. In theory, every one of these posts are funny but something about the level we just turned it up to has my stomach aching. First it's the fact somebody put together a horribly funny President Obama "99 Problems" video. C'mon! As much as I can't stand seeing Obama getting spliced up, I refuse to stop watching! LOL! Then it's my personal bias. Rihanna riding with the Brooklyn Nets over the New York Knicks? You weren't saying that mess when J.R. Smith had you scooped up! LOL. Personal issues aside, what about Birdman going OD on Bow Wow's new "106 & Park" job? SMH. Then it's last week's Cap Diss victim Roscoe Dash. Just stop it Roscoe. You were wrong, we know this. Finally, as much as I love the ol' gal, saying you're not a gold digger, Amber Rose? C'mon now, let's just call it what it is, Ginger. I mean, Amber. LOL.

1. 99 Problems President Obama Video

President Obama's got 99 problems, but Mitt Romney ain't one. No, seriously, watch the video up there, that's exactly what he says. Kind of. Editing, what editing? But no, seriously, this is a supercut of Obama clips fashioned as a remix of Jay-Z's forever classic "99 Problems." Though it's a little iffy on exactly how pro-Obama it is - lyrics go from "The year is 2009/ And the White House is mine/ But the economy's in full mother-fucking decline/ My choices at the time were to shit on the poor or/ Fellate the banks to get elected once more" to "Now I'm not trying to fight J.P. Morgan Chase/ Got their campaign dollars so I can win the race" - it's masterfully crafted for sure. You can check out the remix above. It you're at work, you might want to break out the headphones, because it's a little bit explicit.

2. Rihanna

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Sorry, Knicks -- Rihanna has switched sides! At the star-studded opening of Jay-Z's 40/40 Club in the billion-dollar Barclays Center, the "We Found Love Singer" revealed her loyalties are now in Brooklyn. With her mentor's Brooklyn Nets. "I have to support the Nets, they're part of my clique!" she told Confidenti@l Thursday night. Rihanna, who hours earlier flew in from London, looked stunning, as always, in a pajama-style, currency-inspired Acne Studios ensemble.

3. Baby

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Cash Money Records co-founder Bryan "Baby" Williams aka "Birdman" shares his excitement about this new world. "Bow has this in the bag! In addition to being a great rapper, he is a natural personality with great star power and style. His brings a new air to the network and my brother 'Slim' and I couldn't be more proud. This is another great example of YMCMB expanding our presence in the television and film world."

4. Roscoe Dash

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"I just want people to understand what people have to go through in the industry, what we have to deal with on a day-to-day basis," Roscoe told MTV News, explaining why he lashed out on Twitter. "No matter who you are, no matter what you've done in the past, it's a dirty game. ... People like myself who are generous, we like to go out and participate in other people's stuff. We like to keep our hands in a lot of different things rather than just worry about one specific thing, which would be ourselves. ... Me particularly, just because of the past stuff I've been going through with my personal career, [I thought] maybe I don't have to worry about this right now. F--- talking about the album: Let's go and do something else over here and get my mind off of this for minute so when I come back I have a clear head [and know] what I wanna do. [But] we get walked on a lot, and I just want people to know that it happens. Plain and simple."

5. Amber Rose

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"[H]e's just a genuine sweet guy. And that's what made me fall in love with him. And I just said, "You know what, I don't care if he's a rapper." I don't care if people say, "Oh, you're a gold-digger." I don't care if people say, "Oh, you went from one rapper to another," or whatever. I love him. I don't look at him as a rapper. I look at him as Cameron Thomaz, not even Wiz Khalifa. I just fell so deeply in love with him, I didn't care what anyone says."

***Aight, I'm really going to need some prayers from all of y'all heading into this weekend. My Jets play those Houston Texans and we're hurting. No more Holmes or Revis for the entire season? Looks like Tim Tebow is getting ready to get his shot at helping us do the impossible. SMH. But on a better note, those NEW YORK YANKEES clinched the division and we go for that World Series crown come Sunday. The journey begins in 48 hours! LOL. Until Monday Night Football, doggies, I'll catch y'all! --BB***

[Editor's Note: The views expressed in this column do not necessarily reflect those of SOHH]

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