5 Reasons Why You Should Buy...: Money Green: "The Content In This Album Takes Me To Places I Haven't Been. This [Album] Is My Blood, Sweat & Tears."

Friday, Sep 7, 2012 1:00AM

Written by Amber McKynzie for $hamrock

[First making noise after taking home the crown from VH1's 2007 musical docu-series, The White Rapper Show, $hamrock is back in the limelight after dropping his most recent LP, Money Green (released September 4). From his lyrical growth to comprehension of music, the Atlanta-born rapper is here to tell you the top five reasons to buy his new album.]

1. Conceptual Growth

The first reason people should go cop my new album is for the growth, and when I say growth I mean every aspect of the music. My lyrics are sharp--my flow ha always been my calling card, ever since before the White Rapper Show. I've never been more confident in my abilities than I am now. I wrote the vast majority of the hooks on this album, and I'm extremely proud of that. My beat selection is top notch. I picked every beat. On every level there's growth within the music, and now I know what needs to be done to make the projects.

2. Quality Production

This album has the future of rap production because I'm from Atlanta and the crew that I run with is from Memphis, and they come from the tradition of Three 6 Mafia and Hypnotized Minds. So you're gonna hear both at the same time--you're gonna hear Atlanta street music and Memphis street music combined. It's a little bluesy, it's a little dark, it's a little gutter, but it's catchy. I Big Boi, who produced the whole Lil Wyte's Still Doubted album--and he's becoming a little legend from that. Kids online are going crazy.

3.The Mafia Tradition

Lil Wyte is a product of the Hypnotized Minds camp...Wyte Music Records kind of upholds that tradition of Three 6 Mafia, but that's in addition to what we all bring to the table in our right. The music is similar in that it's dark, it's very captivating, it's like the score to a movie. I'm honored to be a part of it. Everybody in Atlanta grew up on a lot of Three 6--even with them being from Memphis--that's why I like working with them.

4. Coherent Music With A Message

I feel like the theme of Money Green and the actual tracklisting in the way it plays ties together so beautifully. You can let it play from start to finish and it's got no skip. The whole thing about Money Green is it's not about a lavish lifestyle, it's about working overtime to take of yourself and the people you love, especially in this economy. Money makes the world go round. It's not a bad thing to provide for yourself and the people who you love, it's just that you have to do it in a way that is true to yourself and that you don't lose yourself in this world to "worldly" things and monetary possessions.

5. Blood, Sweat & Tears

Listeners want to relate to the artist they support. So just as you go along your day, you make sacrifices to make ends meet, provide for your family and put food on your table. I went days and nights without sleep to make this album happen. I put everything I had into it, and that's the same feedback I'm receiving. I've been very comfortable in the rap game since I first made headlines in 2007, [and] things have been different for me then they were before that but the content in this album takes me to places I haven't been. This [album] is my blood, sweat and tears.

You Decide. Will you get your hands on $hamrock's new LP?

To preview/purchase the Money Green, just click here.

SOHH/Money Green Contest:

Wanna get your hands on a free copy of the "White rapper's" latest album? Here's what you've got to do:

1. Follow @sohh and @sohhdotcom

2. Beginning around 1 PM EST, start checking SOHH's Twitter accounts for question(s) based on today's 5 Reasons. Make sure when you answer the question you mention #SOHH5 and @shamrockmusic. G'luck!

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