Guest Star: "[I've Been] Dropping Songs For The Streets So They Can Know I'm Still Working"
Monday, Sep 17, 2012 3:00PM
[With the release of the most recent addition to his Apply Pressure mixtape series, SOHH caught up with Cassidy to get the 411 on the two-year hold between mixtapes. Finally released at the top of July, the drink-n-two-step rapper breaksdown the process and meaning of Mayhem Music.]
[Mayhem Music] the 3rd edition to my Apply Pressure mixtape [series]. Apply Pressure (2009) and Apply Pressure 2 (2010) already. I was talking about dropping it a little bit after part two came out, but I've been waiting for the right time.
I never stop working, so I've been putting together music ever since the last mixtape and the last album came out. [This project] took me a little longer than expected, [but] the streets needed it.
In the mean time -- in between time, I was dropping songs for the streets so they can know I'm still working. I thought it was about that time to put together a whole project, that's why I really didn't have a countdown.
When most mixtapes drop, they put out a date of when it's going to drop probably a month ahead of time. I didn't have a countdown or nothing like that. I think I had a two hour countdown. I did the countdown two hours before the mixtape came out. But the numbers are still doing good. Everybody is happy with the mixtape, so I'm happy I dropped it.
I think that's the good part about a mixtape, when people feel [like] they getting exclusive music. Now, with albums and projects you've got to promote. You got to check the dates --build expectation up and everything.
With mixtape music, people feel as though they get exclusive music right away, so that's the beauty of it. That's the reason why I want to do it like that too.
The first MC of significance to be supported by Swizz Beatz's J-affiliated Full Surface label, Cassidy is a fresh-faced Philadelphian who gained a lot of attention as a battle rapper -- with a successful bout against Freeway as one of the first feathers in his cap. People who had been following him through several mixtape appearances were more than a little surprised by the angle taken on his first solo single, "Hotel." Rather than build on his street credibility, Cassidy used the song -- with vocal hooks courtesy of R. Kelly -- to establish himself as an MC who could just deliver a fluffy chart-aimed hit with equal ease.