Exclusive: Kevin Durant, Matthew Stafford & Brandon Jennings Step Their "SWAG" Up
Friday, Aug 31, 2012 2:10PM
With the new launch of Champs Sports' e-zine SWAG (Stylish Ways to Acquire Game) issue one this week, SOHH reached out to the company's Vice President of Marketing Frank Bracken for an inside scoop on this app-based takeover.
Meshing sports and music all into one as seen in its Kevin Durant-featured first issue, Bracken said Champs is ready to take the entertainment world by storm.
"SWAG is an app-based magazine that serves as a guide to what we call 'Game.' It shines a spotlight on sports, fashion and hip-hop culture and the key players who make those worlds spin," he told SOHH via statement. "In the first issue, readers will find out what Kevin Durant is listening to, where Chiddy Bang gets its inspiration and how Brandon Jennings is giving back to the neighborhood where he was raised. It's a goldmine of video content for readers who want to know what their favorite athletes and entertainers are really into." (SOHH)
The Durant cover feature focuses on the NBA Western Conference champion's interests, especially outside the world of sports.
The very first issue features NBA superstar Kevin Durant on the cover. In his profile piece, the young star talks about taking on his brother in basketball as a kid, his taste in hip-hop music, his go-to hometown hangout and shares some advice for up-and-coming athletes. The issue's guest editor is Levi Maestro, best known for his popular online video series, "Maestro Knows." In addition to KD, the fall issue features videos and articles with 2010 MLB MVP Josh Hamilton, Detroit Lions quarterback Matthew Stafford and the Milwaukee Bucks' Brandon Jennings. SWAG also follows sport-inspired artist Gabriel Urist as he creates a new jewelry collection celebrating the new Brooklyn Nets logo, and spies on uber sports fan Snoop (aka Snoop Dogg) and what's in his travel bag when he hits the road. (Baller Status)
Presented as a seasonal e-zine, SWAG is easy to get a hold of by using iTunes or Google Play.
The quarterly e-zine showcases the freshest stories from marquee athletes and takes a look at sports-inspired lifestyles through editorial spreads, articles and interactive multimedia content available in HD. Developed specifically to appeal to the high school-aged athlete, SWAG is accessible for free through iTunes (for iPhone and iPad) and Google Play (for Droid) for its inaugural issue. Unlike regular web apps, once downloaded it can also be read in the absence of an Internet connection. (The Open Globe)
Check out exclusive Champs Sports' SWAG clips below: