Singled Out: "It Wasn't My Intent For Us To Approach It As A T.I. Vs. T.I.P. Type Of Video"
Tuesday, Aug 28, 2012 2:10AM
[SOHH highlights a hot record each Tuesday and offers a unique look at the track in Singled Out. After Obie Trice explained his "Get Rich Or Die Tryin'" anthem, "King of the South" T.I. breaks down his new "Go Get It" hit.]
For "Go Get It," we really went with a "Then & Now" type of concept because a lot of the activites are the same, it's just the surrounding and my position in the business is different.
I think that's true for me probably more so than a lot of other people in my position or my level of success. I still kick it with the same cats for the most part, I eat a lot of the same food, my activities and pasttimes are very much the same.
It's just different clothes, different cars and different houses and hanging out at different states. I think for us to capture that was key. That's what adds to the authenticity of it.
It wasn't my intent for us to approach it as a T.I. vs. T.I.P. type of video. It was just showing me then and me now. It's the past and then the present. That was really the truth behind it.
It was about waking up back when I was trapping and living that life back in the day when I recorded I'm Serious, "Dope Boyz," and it's showing you how I was getting it and how I'm getting it right now.
The video is showing you how similar [those lifestyles are] but how different they are at the same time.
Once dubbed "the Jay-Z of the South" by Pharrell Williams, T.I. gradually came into his own and established himself as one of rap's most successful MCs during the early 2000s. Like Jay-Z, T.I. -- born Clifford Harris in Atlanta, GA -- carried a balance of smoothness and toughness, and although 2001's I'm Serious didn't shoot him out of the gate à la Reasonable Doubt, he consistently grew and launched a string of major hits with 2003's "24's." Throughout the six following years, T.I. maintained a consistent presence on urban radio stations in America: 2003's Trap Muzik, 2004's Urban Legend, 2006's King (released in tandem with T.I.'s debut screen appearance in ATL), 2007's T.I. vs T.I.P., and 2008's Paper Trail -- all released through the MC's deal with Atlantic -- were Top Ten albums, with the latter three even spending time at the very top of the chart.
Check out T.I.'s "Go Get It" music video below:
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