News: Chad Ochocinco Loses Big Endorsement Deal, "We Have Decided To Terminate Our Relationship"

Thursday, Aug 16, 2012 2:30PM

Written by Cyrus Langhorne

Fallen NFL star Chad Ochocinco continues to suffer more publicized woes as reports claim a coconut water company has ended its relationship with him in light of last weekend's domestic violence arrest.

According to reports, Ochocinco has lost an endorsement deal with drink company Zico.

A rep for Zico released a statement today, saying, "In light of recent events involving Mr. Johnson, we have decided to terminate our relationship" with him. The "recent events" obviously refer to Johnson's domestic violence arrest this weekend ... after he allegedly headbutted Evelyn Lozada. The rep adds, "The values we espouse, through our employees, our customers and our brand, are central to our mission. We have taken this proactive step to demonstrate just how important those values are." Zico signed Johnson on July 25th. Johnson married his soon-to-be ex-wife Evelyn on July 4th. (TMZ)

A few days ago, music network VH1 pulled the plug on his reality series.

VH1 scrapped plans to produce a reality show series based on Chad Johnson's marriage to reality star Evelyn Lozada, who appeared on the network's "Basketball Wives" series. "Due to the unfortunate events over the weekend and the seriousness of the allegations, VH1 is pulling the series Ev and Ocho from its schedule and has no current plans of airing it," the network said in a statement. (Chicago Tribune)

Ochocinco also got cut from the Miami Dolphins in light of the arrest.

Attention, young wide receivers: If you have a flair for the dramatic, a need for media attention and you frequently create headlines for things other than football accomplishments, consider these flaws that you need to correct. These qualities do not pay any longer. Chad Johnson, Terrell Owens and Plaxico Burress highlighted the era of the diva wide receiver in the NFL. They have not enjoyed the respective twilights of their careers. Chad Johnson was released on Sunday night , a very short time after he'd been arrested for allegedly head-butting his new bride . Whether or not he'll find a job again in the NFL is unclear, but at the very least, it's no sure thing. When the Dolphins signed him back in June, it was for $925,000 - the league's veteran minimum - with no guaranteed money. It's not like there was a bidding war for his services, even before the arrest. (Yahoo Sports)

The publicized NFL player has since released a statement apologizing for his actions.

It's been a nightmare couple of days since Chad Johnson was arrested for alleged domestic assault against wife Evelyn Lozada. The wideout was released by the Dolphins, his reality television show was canceled and Lozada announced she's filing for divorce. On Tuesday, Johnson issued an apology for "recent events" and didn't refute Lozada's claim from earlier in the day that he "made false accusations against" her. "I would like to apologize to everyone for the recent events that have occurred. I would like to wish Evelyn well and will never say anything bad about her because I truly love her to death," Johnson said in a statement. "I will continue to be positive and train hard for another opportunity in the NFL. To all the fans and supporters I have disappointed, you have my sincerest apologies. I will stay positive and get through this tough period in my life." (CBS Sports)

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